What is marketing?

Marketing refers to the process by which a company discovers or explores the needs of prospective consumers and makes them aware of the product so that they can buy it.

Marketing, also known as marketing, marketing or marketing, is an important module in the management and education of managers in classic business management programs such as MBA and EMBA.

Marketing is the activity, process and system of creating, communicating, disseminating and exchanging products that bring economic value to customers, clients, partners and society as a whole. It mainly refers to marketing at the same time for the market to carry out business activities, sales behavior, that is, business sales to achieve the process of transformation.

Direction of development

First, from the perspective of the main body of marketing, the enterprise is the main unit of marketing is generally traditional marketing. Of course, traditional marketing is not the only subject of marketing, such as a variety of organizations and individuals, a variety of subjects *** survival *** with the development is also the main unit of marketing.

Secondly, from the marketing object point of view, the object of enterprise marketing is no longer a single product and service but a variety of valuable things, can be used effectively.

Third, from the point of view of marketing practices, marketing is no longer purely traditional marketing tools. Rather, it is a mixture of various contemporary marketing techniques, such as popular network marketing, telemarketing (for example: a call for intelligent precision telemarketing solutions), wireless marketing, sound marketing, OAO, membership marketing, etc., these marketing tools, generally large enterprises will be flexible with traditional marketing to choose the same time with the most suitable for the means of enterprise marketing.