Fundamentals of Management UWSU used version of ppt

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April 18, 19:19 Master of the Masters of Management--Dulac Peter Drucker

Dulac (Peter Drucker) is recognized as the top-ranked management guru, born in Vienna, Austria in 1909, this year has been ninety years of age, Dulac, is still diligently writing, so far there are 33 spirit of work. His new book, Management Challenge for the 21st Century (Management Challenge for the 21st Century), teaches companies how to lead change, rather than being led by the nose by change.

Drucker published his important book, Concept of the Corporation, in 1946, which challenged the corporate structure of the time, and viewed "decentralization" as the key to business organization. The book provides a detailed and insightful analysis of successful large corporations, and is still a rare book today. The most important concept that Drucker put forward in management is Management by Objectives. In the traditional concept of management, there is only one goal, which is to expand profits; however, in the concept of Management by Objectives, the need for profits is only one of the goals, and as long as each important goal is successfully accomplished, profits will follow. At the same time, goal management also has a deeper and broader understanding of corporate responsibility. He also believes that the key to improving the productivity of knowledge workers is to keep them focused on their real work.

The father of the postmodern enterprise - Tom Peters.

Tom Peters

Tom Peters, the father of the postmodern enterprise. Tom Peters (b. 1942), the father of the postmodern enterprise, was born in 1982 with Robert H. Waldman. Tom Peters (born 1942), in 1982 with Robert H. Waterman (Robert H. Waterman, Jr.) co-authored the book "In Search of Excellence" (In Search of Excellence) and became famous, promoted to the ranks of masters. Forbes (Forbes) selected the most influential business books of the 20th century, "In Search of Excellence" ranked first, it is known as "excellent enterprise management bible". Peters' status as a management guru is irreplaceable. The book summarized the outstanding company (Best-run companies) eight characteristics:

1. fast action: Management by walking around (Management by walking around, MBWA) and free communication. Do it, then modify it, then try it again.

2. Getting close to the customer: all efforts are made to solve customer problems and learn from Gu, everyone is responsible for creating the best service or product.

3. Allow employees to be autonomous and entrepreneurial: empower them, encourage them to take risks, and support new ventures.

4. Increase productivity through people: Respecting and training employees, regardless of their position, is a source of quality and productivity.

5. Establish the right values: profit is a by-product of value, actively practicing, driving morale, and making work a pleasure.

6. Concentrate on knitting: do what the insiders do, excellent companies are expanding from within, expand a little at a time, do not expand too fast at once.

7. Organizational simplicity, personnel streamlining: the establishment of stability, entrepreneurship, and reform of the three pillars of habit.

8. The leniency and strictness: to establish a loose and tight control system.

The originator of the learning organization - Peter M. Senge. Peter M. Senge

Peter M. Senge, the originator of the learning organization. Peter M. Senge (born in 1947), now a senior professor at the Massachusetts Institute of Technology (MIT). He is the originator of the "Learning Organization Theory" and is recognized as one of the greatest influences on business strategy in the 20th century. His book The Fifth Discipline: The Art and Practice of the Learning Organization was named one of the five most influential books of the 20th century by the Harvard Business Review in 1997. In 1997, Harvard Business Review named it one of the five most influential management books of the past twenty years.

Michael E. P. Porter, a master of competitive strategy. Michael E. P. Porter

Michael E. P. Porter is a master of competitive strategy. Michael E. Porter (born 1947) has taught at Harvard Business School since the age of 26, making him the youngest permanent professor in the school's history. A year ago, he was again awarded the highest honor of Harvard University, "University Professor" status, becoming the school's 20th ever to receive the "treasure of the school" distinction, known as the contemporary master of strategy, Porter also became the most expensive businessman. Porter has also become the highest-priced corporate advisor.

Since 1980, Porter has published <<Competitive Strategy>> (Competitive Strategy), <<Competitive Advantage>> (Competitive Advantage) in 1985, <<<National Competitive Advantage in 1990. Competitive Advantage>> (The Competitive Advantage of Nations), these two books are collectively known as the "Trilogy of Competition", no matter from which one of the books, Porter's constructed "grand theory" (grand theory) is very obvious and successful. Porter's theory, whether it is "Competitive Strategy" or "Competitive Advantage", starts from the point of view of "Competition", and hopes to achieve relative competitive position through "Focus", "Product Differentiation" (Differentiation), or "Low Cost", etc. Porter's theory is based on the concept of "Competitive Advantage". The basic philosophy of Porter's theory is that business operators should always be aware of the competition and compare themselves with their competitors at any time and any place.

The human potential mentor - Stephen Covey.

Stephen Covey

Stephen Covey, the founder of Porter's Theory of Human Potential, is the founder of Porter's Theory. Stephen Covey (Stephen Covey) & lt; & lt; and success with about & gt; & gt; (The 7 habits Of Highly Effective People) a book is widely known, he was & lt; & lt; & gt; & gt; Times & gt; & gt; Weekly listed as one of the 25 most influential Americans. He teaches people to "fish" and helps millions of people to experience a productive life, and this kind of effectiveness (personal effectiveness) is far more than material abundance, but also a moral life and a happy life. It can be said that Covey's philosophy is a great inspiration, and he firmly believes that some of the principles of traditional intelligence must be upheld, and some of the conclusions of the scientific face must be transcended, and this is an important cornerstone, so that the paradigm in which we look at the world (Paradigm) can be changed.

The Enduring Legacy - Jim Collins

This is the first of a series of books that will be published in the next few months. Jim Collins

Jim Collins is the founder and CEO of Kym Collins. Jim Collins is one of my favorite readers in recent years, and in his classic book "Good to Great" he talks about the so-called "Fifth Level of Leadership", in which he argues that the Fifth Level of Leadership is characterized by a double quality. He believes that fifth-level leaders have two qualities: they are generous, but strong-willed; they are humble, but courageous.

One of the things that particularly impressed me was the leader's psychological philosophy of "windows and mirrors". Collins observed that when in good times, when facing success, the outstanding leaders see the window, he will see the people outside the window, through the window, he saw many people's efforts and efforts; and when adversity comes, all the failures, the outstanding leaders see is the mirror, they see themselves in the mirror, they will reflect on their own responsibility, will not blame others for the mistakes.

The master of business transformation - Michael Hammer.

Michael Hammer

Michael Hammer is a master of entrepreneurial transformation. Reengineering the Corporation - A Manifesto for Business Revolution" was also the first time the term "reengineering" was used.

They study the reforms undertaken by many of America's leading corporations in the 1980s, all of which were nearly revolutionary, hence the term "Reengineering". The book defines reengineering as "a fundamental rethinking and complete redesign of an enterprise's operating processes to achieve dramatic improvements in important organizational performance such as cost, quality, service, and speed," which opens up the field of reengineering and standardizes the scope of business management issues in the 1990s.

Philip Kotler, the navigator of marketing. Philip Kotler

Professor Kotler is one of the world's leading authorities on modern marketing. He is currently Professor Emeritus of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of twenty books, including the most widely used marketing textbook in Master of Business Administration programs worldwide, Marketing Management: Analysis, Planning, Implementation, and Control. . Kotler's book has been issued in fifty-eight countries or regions in twenty language versions, and is regarded as a classic work of marketing by thousands of young students and business people, <<Marketing Management: Analysis, Planning, Implementation, and Control>> a book was <<Financial Times>> (Financial Times) selected as one of the world's fifty best business textbooks. The book was selected by the Financial Times as one of the fifty best corporate textbooks in the world.

Daniel Goleman, EQ Master.

Daniel Goleman

Daniel Goleman, the EQ guru. Daniel Goleman (born in 1946), published in 1995 & lt; & lt; EQ & gt; & gt; (Emotional Intelligence) a book, in the world set off a strong whirlwind, but also make the emotional intelligence (EQ) word into a popular term. In his book, Goldman discusses Emotional Intelligence, that is, "emotional intelligence", but the title of the book is crowned with two oversized letters EQ, the intention is to shift people's attention from IQ to EQ. He believes that people should first recognize the importance of EQ, and change the traditional concept that only focuses on IQ in the past, thinking that high IQ is equal to high achievement. He concluded through scientific evidence that "EQ is the most important survival ability of human beings", and that at most 20% of the achievements in this life can be attributed to IQ, while the other 80% will be influenced by other factors (especially EQ). Goldman believes that the key factor affecting the success or failure of an organization's leadership lies in the EQ skills of the leader. In any human group, leaders have the greatest power to influence everyone's emotions, and only the most outstanding leaders can realize that emotions play an important role in the workplace, not only to achieve tangible gains such as improved business results and retention of talent, but also many important intangible gains, such as improved morale, motivation, and sense of responsibility.

Japan's chief manager -- Kenichi Ohmae

Kenichi Ohmae (Kenichi Ohmae, born in 1943), Japan's chief management guru, wrote the book "World Without Borders" in 1990. Kenichi Ohmae's most famous topic is "globalization", which is indeed the most important economic, social and political trend in the world in the last decade, but for the real environment of business operation, Kenichi Ohmae believes that it is only one of the factors affecting decision-making. Rapidly developing digital technology, suddenly becoming more and more critical non-business income, and even the value of intangible assets - brand, image, etc. - are all new aspects of rewriting the traditional rules of corporate competition.

Charles Handy

The most innovative organizational behavior guru of all time.

Charles Handy

Charles Handy, the most innovative master of organizational behavior. Charles Handy (born in 1932) is one of the most renowned British management gurus of our time. He is known for his new concepts of "the relationship between the organization and the individual" and "the future form of work". Handy, like Drucker, has not received much professional education and has been in the shopping mall for many years. He is the general manager of an oil company, while Drucker is a banker, and is as interested in politics and society as he is in management, and is a generalist scholar.

Handy's first book, Understanding Organizations, was published in 1976, and some of its ideas are now the bible of management. 1989's The Age of Unreason predicted dramatic changes in industry and the economy, with implications for the 1990s and early 2000s. The impact on the 1990s and early 2000s was comparable to that of Drucker's The Age of Discontinuity on the 1970s and 1980s. He invented the simple and creative "1/2x2x3" rule, which he thought would become a condition of survival for all businesses: only one in two people have a job and get paid two salaries, one of which is theirs, and one of which is for another worker who loses his job but has to do three times as much work.

Brand positioning guru - Jack Trout.

Jack Trout

He is now the president of Trout & Partners. Trout & Partners is a leading consulting firm in the United States with offices in twelve countries and clients including AT&T, IBM, Merrill Lynch, Southwest Airlines, and some of the Fortune 500 companies. Witt was the first to popularize the concepts of product positioning and consumer mindset, and is considered one of the most influential marketing gurus. He is the author of several important and popular books in the field of marketing, including Positioning, Marketing Warfare, and The 22 Immutable Laws of Marketing. The latter has become the 'bible' for marketing practitioners.