Food and beverage industry analysis report template

Food, clothing, housing and transportation are the basics of people's lives, so the food industry has been very popular and there are countless employees. The following is the template of catering industry analysis report compiled by me for your reference only. Welcome to read this article.

Template of catering industry analysis report (I) Definition and research scope of leisure snacks

Leisure snacks refer to foods that people eat during leisure and rest. The leisure snacks defined in this report mainly include nuts, roasted seeds and nuts, biscuits and cakes, candy and chocolate, candied dried fruits, dairy products and dried meat and fish.

General situation of industry

Leisure snacks are the most mature category in the food industry, with the widest consumer coverage.

At present, the average daily turnover of online leisure snacks has exceeded xxx million, and it is still growing at a high speed.

Category transaction structure

The hot-selling categories of leisure snacks are constantly changing, from candied fruit to nuts roasted seeds and nuts, to biscuits and cakes, which have occupied the first position in sales.

The sales ratio of candied fruit and candy chocolate has decreased, indicating that high-sugar foods are being replaced and consumers' eating habits are shifting to health.

Growth rate of various categories of transactions in the industry

In terms of categories, dairy products, as a relatively small category, grew rapidly, and it was always higher than 50% 20xx years ago.

The scale of candied fruit, dried meat, dried fish and candy chocolate has reached a stable level, and the growth rate is relatively low.

sex distribution

Like the overall situation of the food industry, most consumers who buy leisure snacks are women, and dairy products, biscuits and cakes, and preserves are all the categories that consumers love to buy.

In terms of categories, women account for the highest proportion in dairy products, while men account for a relatively high proportion in candy chocolate and dried meat and fish.

age distribution

People aged 23-35 are the main consumers of leisure snacks, and they are younger, and the proportion of people aged 23-35 is increasing.

In terms of categories, candy chocolate is the most popular among young people aged 23-28, accounting for the highest proportion.

Online shopping depth

Snacks are mainly deep users, among which dairy products have the highest proportion of deep users and online shopping is the most frequent.

Consumption grade

Snacks are mainly advanced consumers, among which advanced and high-end users of dairy products account for the highest proportion and have the strongest online purchasing power.

Consumption grade

Judging from the growth rate of transactions, there is a lot of room for growth in third-and fourth-tier cities. Although consumers in first-and second-tier cities account for the highest proportion, they are also sinking into third-and fourth-tier cities.

geographical distribution

Sales accounted for the top three: Zhejiang Province, Jiangsu Province and Guangdong Province. Among them, Cantonese people like moon cakes best, while Jiangsu and Zhejiang people like biscuits, chocolates and cakes best.

At the same time, Tibet, Gansu, Qinghai and other economically underdeveloped provinces have a high growth rate and huge market potential.

General situation of development

The leisure and snack industry has entered the era of mobile trend, and the sales volume of mobile terminals has increased rapidly. In 20xx 10, the mobile terminal permeability exceeded 50% for the first time, and by September, the mobile terminal permeability was close to 70%.

The number of people browsing snacks through the mobile terminal surpassed the PC terminal for the first time in April of 20xx, and the number of transactions exceeded 50% in August of 20xx.

General situation of category development

In terms of categories, the mobile permeability of dried meat and dried fish is higher, while the mobile permeability of nuts and roasted seeds and nuts is lower.

General situation of sub-population development

In terms of the crowd, the mobile terminal began to exert its strength from women and young people.

Consumers with different online shopping depths and consumption grades have little difference in their acceptance of mobile terminals, and the penetration rate of deep users and basic consumers is slightly higher than that of other people.

Development of each region

In terms of provinces, the proportion of wireless sales in underdeveloped areas in the central and western regions is generally high, which shows that economically backward areas are expected to achieve leapfrog development through mobile e-commerce.

Business advice

As a well-developed category, the proportion of leisure snacks on the mobile side has been increasing in recent years, and businesses should seize the opportunity of mobile e-commerce.

In the era of mobile Internet, the shopping behavior of consumers has changed greatly compared with that of PC, and the business strategy of merchants needs to be adjusted accordingly.

Young people have become the main consumers of leisure snacks, and the proportion is still rising. Merchants should focus on such users and develop snacks that are more popular with young people.

Health is the general trend of the development of leisure snack industry, and merchants need to adapt to this trend and introduce more healthy snacks. Leisure snacks are a commodity that can be consumed continuously. Merchants should do a good job in maintaining old customers and improve the loyalty of consumers.

Template of food and beverage industry analysis report (II) China's consumer price has risen structurally, and the food industry price has gone up as a whole. In the first half of the year, consumer prices rose by x% year-on-year (x% year-on-year and X% quarter-on-quarter), an increase of X percentage points over the same period last year. By category, food prices rose by x% year-on-year, among which, grain rose by x%, eggs rose by xx%, and meat and poultry and their products rose by xx%. 10, food prices rose by xx% year-on-year. Among them, the price of grain rose by x%, the price of oil rose by xx%, the price of meat and poultry and their products rose by xx%, the price of pork rose by xx%, the price of fresh eggs rose by xx%, the price of aquatic products rose by x%, the price of fresh vegetables rose by x%, the price of fresh fruits fell by xx%, and the price of condiments rose by x%.

In the X quarter, the food price in China rose, the most obvious manifestation of which was the huge increase in the price of meat products. In the X quarter, the price of live pigs increased by xx% compared with the same period last year. The main reason for the increase in food prices is that the increase in world food prices has pushed up China's food prices and directly pushed up food prices, which has had a certain impact on China's overall price level and the lives of low-income families.

The food safety problem triggered the credit crisis of China's food export. Announcement of AQSIQ on Adding Inspection and Quarantine Marks to Export Foods stipulates that export foods need to be added with quarantine marks from X to X.. The Measures for the Administration of Food Safety in Circulation Field was implemented in October, and a number of food packaging standards were issued to remove obstacles to food export.

Three trends in the development of food manufacturing industry: the global food price trend remains high and the growth rate is stable; The three development trends of global food (health, pleasure and convenience) have defined the direction for China food manufacturing industry; The entry of new raw materials has promoted the continuous innovation of health food in China.