What is one-stop sales?

Due to cultural differences, many simplified nouns are difficult to be understood by China people. For example, Caterpillar's "one-stop service" and IBM's "total solution" always give people a feeling of being at a loss whether it is external reporting or internal publicity. Its essence is systematic sales service. Different from traditional sales, systematic sales service is a new concept of modern marketing. It not only provides product sales, but also provides related technical services, maintenance services, use training services, financial insurance services and other services. The purpose is to expand sales and increase the value of services. What kind of service is so powerful? In fact, it is not complicated, that is, to incorporate leasing into their marketing system, whether it is a rich customer or a poor customer; Customers who want to buy new equipment or customers who want to buy second-hand equipment; Customers who want to rent a house or pay by installment; Customers who want to repair or sell existing equipment; Customers with and without operators can solve it here. "One-stop service" stores can help enterprises "solve" the needs of enterprises as a whole according to specific conditions, and take away all service benefits through system services. This practice is very destructive to competitors. Without the participation of a second competitor with the same concept and strength, it will soon form a monopoly position in this industry. Because our customers like this kind of service and this kind of professional division of labor, they just need to care about their own careers and leave the rest to the most professional service companies. This is an important development trend of the new economy. Sell products. If an enterprise only knows how to sell its own products, but can't provide financial, maintenance and operation services, then there must be only one-stop sales service. Because their sales method is: traditional+credit sales, not only selling new equipment but also selling refurbished equipment and second-hand equipment, which has several means and marketing fields more than you. Sales service. General enterprises are reluctant to take care of their products when they sell them. Three guarantees, after-sales service, etc. Are carried out under forced circumstances. But "one-stop service" stores not only sell products, but also sell services. These services are not only maintenance, but also rental services. Even if there is no cash to buy enterprises, as long as the use of this equipment can produce benefits, it can be used immediately, first to occupy the market and expand the market share of manufacturers. In addition to maintenance service fee, rental service fee, computer operation fee, equipment decoration fee, and financial service fee. If there is no financial service, it is difficult to control the service of the maintenance outlets that users serve in the factory stores. With this means, maintenance, market and price can be monopolized. You can also monitor the orientation of the device. Discover new potential markets through equipment flow. Sales concept. If there are not many "one-stop service" stores to serve manufacturers, then their strength will still not be exerted. How much effort and expense will it take to invest in several such stores in China? If this business philosophy is packaged into product sales, chain stores are established, and local people invest and operate according to the rules of manufacturers, which can not only save the expenses of publicity and operation, but also expand the market and collect management fees. Sales standards. Whether it is the second-hand market, maintenance or chain operation, there must be a standard. This standard should conform to the factory, national and international standards, and should have certain transparency, so that you can have an absolute say in determining the price of second-hand goods. Because in the whole life cycle of the equipment, you can know the operation and maintenance of the equipment, and there are standards to check and test. The use of this standard is not free, but requires a fee. This is the highest level of enterprise marketing. Foreigners are always willing to simplify complicated things. Due to cultural differences, many simplified nouns are difficult to be understood by China people. For example, Caterpillar's "one-stop service" and IBM's "total solution" always give people a feeling of being at a loss whether it is external reporting or internal publicity. Its essence is systematic sales service. Different from traditional sales, systematic sales service is a new concept of modern marketing. It not only provides product sales, but also provides related technical services, maintenance services, use training services, financial insurance services and other services. The purpose is to expand sales and increase the value of services. What kind of service is so powerful? In fact, it is not complicated, that is, to incorporate leasing into their marketing system, whether it is a rich customer or a poor customer; Customers who want to buy new equipment or customers who want to buy second-hand equipment; Customers who want to rent a house or pay by installment; Customers who want to repair or sell existing equipment; Customers with and without operators can solve it here. "One-stop service" stores can help enterprises "solve" the needs of enterprises as a whole according to specific conditions, and take away all service benefits through system services. This practice is very destructive to competitors. Without the participation of a second competitor with the same concept and strength, it will soon form a monopoly position in this industry. Because our customers like this kind of service and this kind of professional division of labor, they just need to care about their own careers and leave the rest to the most professional service companies. This is an important development trend of the new economy. Sell products. If an enterprise only knows how to sell its own products, but can't provide financial, maintenance and operation services, then there must be only one-stop sales service. Because their sales method is: traditional+credit sales, not only selling new equipment but also selling refurbished equipment and second-hand equipment, which has several means and marketing fields more than you. Sales service. General enterprises are reluctant to take care of their products when they sell them. Three guarantees, after-sales service, etc. Are carried out under forced circumstances. But "one-stop service" stores not only sell products, but also sell services. These services are not only maintenance, but also rental services. Even if there is no cash to buy enterprises, as long as the use of this equipment can produce benefits, it can be used immediately, first to occupy the market and expand the market share of manufacturers. In addition to maintenance service fee, rental service fee, computer operation fee, equipment decoration fee, and financial service fee. If there is no financial service, it is difficult to control the service of the maintenance outlets that users serve in the factory stores. With this means, maintenance, market and price can be monopolized. You can also monitor the orientation of the device. Discover new potential markets through equipment flow. Sales concept. If there are not many "one-stop service" stores to serve manufacturers, then their strength will still not be exerted. How much effort and expense will it take to invest in several such stores in China? If this business philosophy is packaged into product sales, chain stores are established, and local people invest and operate according to the rules of manufacturers, which can not only save the expenses of publicity and operation, but also expand the market and collect management fees. Sales standards. Whether it is the second-hand market, maintenance or chain operation, there must be a standard. This standard should conform to the factory, national and international standards, and should have certain transparency, so that you can have an absolute say in determining the price of second-hand goods. Because in the whole life cycle of the equipment, you can know the operation and maintenance of the equipment, and there are standards to check and test. The use of this standard is not free, but requires a fee. This is the highest level of enterprise marketing.