Traditional Culture Encyclopedia - Traditional virtues - Is it right to say that the Internet industry is more interested in the ability to quickly replicate a simple model than traditional industries?a...

Is it right to say that the Internet industry is more interested in the ability to quickly replicate a simple model than traditional industries?a...

Internet industry and traditional industry compared to the more important to the simple model for rapid replication of the ability, this sentence is right.

Internet industry and traditional industry compared to more important to the simple model for rapid replication ability. Internet replication ability is strong, fast fission, rapid development.

Expanding knowledge:

The difference between the Internet industry and the traditional industry:

1, the traditional industry focuses on user segmentation, the Internet industry focuses on the user experience

The traditional industry, especially in the fast moving consumer goods industry because of product homogenization. Consumer goods industry because of the serious problem of product homogenization, so they will try to segment the user groups, find their own target customer groups, through a series of means to strengthen their position in the market.

The Internet industry pays more attention to the user experience, which does not require a specific group of people. So there is no need for Internet companies to carry out a detailed division of users. What Internet companies have to do is to constantly optimize the user experience, to provide users with more perfect service.

2, traditional enterprises focus on the study of loyal users, Internet enterprises focus on the study of sensitive users

Traditional industries through the study of loyal users, you can find their **** the same characteristics, and then copied to a similar group to promote their own products, so as to expand the size of the loyal users.

In the Internet industry, those so-called loyal users may not want to look for products that can provide them with better service simply because of laziness. Instead, those users who like to experience new things are the ones that Internet companies should study because they represent the emerging consumer trends and market demands.

3, the traditional industry is more likely to change the positioning of the product itself according to the user's needs, while the Internet business is not easy to change

The traditional industry is usually in the development of the product before a good market research, know their target user groups. When in practice, the target users and existing users appear inconsistent when you can quickly respond to change their product positioning, to better meet customer needs.

In the Internet industry, as many existing users are active for a while, such as because of a certain activity and was attracted to experience the product, after which it is gradually rigid, no longer react to the product.

In this case, because the Internet business does not know what the needs of existing users, so even if you want to change their product positioning, there is no way to start. So the Internet business from the beginning to grasp the needs of the target users, and stick to it, not because of a momentary user deviation and arbitrarily change their product positioning.

The advent of the Internet era, the development of traditional industries must be combined with the Internet together, especially now that network marketing has become the main form of marketing, so that the traditional enterprises to take steps to start contact with the Internet.

Internet industry, because many existing users are momentarily active, for example, because of a certain activity and was attracted to experience the product, after this gradually rigid, no longer react to the product.

In this case, because the Internet business does not know what the needs of existing users, so even if you want to change their product positioning, there is no way to start. So the Internet business from the beginning to grasp the needs of the target users, and stick to it, not because of a momentary user deviation and arbitrarily change their product positioning.

The advent of the Internet era, the development of traditional industries must be combined with the Internet together, especially now that network marketing has become the main form of marketing, so that the traditional enterprises to take steps to start contact with the Internet.

Traditional enterprises and the Internet development platform is the enterprise's website, which requires traditional enterprises to first establish a corporate website, to find professional website operators, to operate and maintain the enterprise's website, through the combination of online and offline, to seek a new road for the development of enterprises.