Real estate monthly marketing work summary

Real Estate Monthly Marketing Summary

Summary is a written material to review and analyze a certain stage of learning, work or its completion, it can make us find out the mistakes and correct them in time, so let's finish the summary seriously. So how to summarize write a new style? Here is my help you organize the real estate monthly marketing summary, welcome to learn and reference, I hope to help you.

First, the analysis of competing properties:

1, Bangkok Sunshine is developed by Qingdao Kangcheng Real Estate Co. Bangkok Sunshine is mainly characterized by frame structure and most of the house types can be spaced. Household types are mainly small and medium-sized, including 40 square meters of ultra-small households.

Advantages of the project: located in Heshan Road, only by the clothing market, the transportation is more convenient, more suitable for investment. The average price and total price are lower because of the small household size.

Project disadvantage: too close to the clothing market, poor living environment. The first and second floors are all outlet houses, about 10m high, and the 3-6 floors are residences, which are noisy and not suitable for general living. The top floor is flat. Household type: some of them have bad lighting.

Marketing tools: the promotion highlights the location advantage, clothing market, small commodity city, Liqun, Jiashek, etc., emphasizing the investment advantage. The media is mainly outdoor artillery and newspaper print media, and the spring housing exhibition in April also made an appearance. In terms of sales, "39,000 yuan down payment and 430 yuan monthly payment" is the selling point to attract young investors. For Mashan New City, the project's competitive advantage is not obvious, the building grade is lower than Mashan New City.

2, Shuo Hui Court and Mashan New City project location quality countryside neighbors, location advantages of the same, but the price is lower, and the use of deposit, can be refunded, the impact of Mashan New City is greater. The promotion of outdoor Heshan Road banner, Jimo TV subtitle advertising.

3, Runfa home remaining housing is less, is not very competitive, will be opened in the second phase, the second phase of small and medium-sized households, and the third phase of the Mashan competition. At present, basically no promotion, relying on word-of-mouth publicity.

Second, the project at this stage of development summary

1, calls, visits, turnover summary analysis

This month's incoming calls 79 passes, visits 148 groups, to April 24th, 20 sets of transactions. To April 30, 27 sets of transactions. Incoming call statistics:

This month's main incoming call channels are outdoor, network and TV media. At the beginning of this month, the TV subtitle advertisement was launched in Jimo TV station, which received a good effect. Compared with the previous month, the total number of incoming calls and visits has been reduced, should increase advertising efforts. At the end of the month, all the outdoor media images were replaced, adding three phases of sales information, while continuing to place subtitle ads from the 21st, and placing TV spots at the end of the month. This month has been on the 25th Peninsula half-page newspaper advertisement, on the 26th put the ink city consultation full-page advertisement. Newspaper calls 38 passes, visits 2 groups, callers mainly asked about the third phase of sales information.

2, visit statistics:

Analysis: visit outdoor is still a direct factor affecting the owners to visit, pals, pass by, nearby, etc. also occupies a relatively high proportion, due to the network and television media, also brought a certain amount of visits. This month, we replaced the outdoor media such as the Mashan anti-aircraft guns and lamp-post flags, and while continuing to publicize the project's "Proud" thematic image, we added the pre-sale information of the third phase of small units, which increased the number of visitors. Therefore, in the next phase should strengthen the dissemination of sales information and maintenance of old customers.

3, the next phase of the promotion focus:

Investment in television media, in the Jimo TV "Jimo News" put 30 seconds patch ads, the subtitle ads updated at any time.

Comprehensively update the network information, adding the information of present and pre-sale. Increase the maintenance of the old customers

Analysis of customers: Area demand:

Age analysis:

Purchase reasons:

Successful factors:

Analysis: The Mashan New Town project customers are still mainly local self-employed business owners in Jimo, their age concentrates between 30-40, and the purpose of purchase is mainly to improve the living environment and to invest in the new town. At the same time, some of the owners buy for settlement and children's schooling. From the perspective of the age of the customers, customers aged 30-40 years old are the main customer group, mostly self-employed, and they have purchased properties many times, and the main demand is to improve their housing. The key factors influencing the owners to buy houses are brand, location and house type. Real estate consultants in the corporate brand and house type to strengthen the guidance at the same time in the sales office to increase the publicity of the corporate brand image.

2, the month to promote the summary:

(1) media advertising

Early this month in Jimo TV station subtitle ads, April 1-7 **** 10 batches of incoming calls, 6 batches of visits.

On April 24th, 4000 leaflets were distributed in the clothing market, Commodity City, Heshan Road, and on April 25th, half a page of Peninsula ads were placed, and on April 29th, a full page of Mocheng Information Newspaper was put on the airwaves, which brought 38 incoming calls and 2 groups of visits.

(2) Activity organization experience and lessons learned

April 13, 26: fine home lectures

In order to promote the owners to move in and increase the occupancy rate of the project, home lectures were held again. Invite Oriental Home designers to the scene, the use of physical explanation, more popular with the owners. On-site visits to 10 homeowners, 8 clearly indicated that they will be renovated. Activity soft release on the company's website and partner websites.

Improvement: In terms of inviting customers, at the same time to join the intention of customers, drive the popularity of the club.

April 16: sports competition title signing ceremony

In order to expand the publicity of the title of the xx Games in Jimo City, the signing of the title ceremony was held on the second floor of the clubhouse in Mashan New City, the signing of the site of the vice mayor of Jimo City, Li Jie, the person in charge of the Sports Bureau to the scene. The signing process was broadcast in the "Jimo News".

Third, the next phase of the work plan:

1, the promotion focus: the project landscape:

2, the media mix strategy:

- Newspaper and radio: May 15, 22 two issues of the Peninsula Telegraph Canton: Landscape, the three phases of the opening

- TV subtitle ads: the new B3, B18 Block Sales information, the third phase of the sale of household type information.

- SMS: 9, 16, 23 three batches of SMS, informing the third phase of the sales information

3, promotional activities

May Sports Competition held in the clubhouse of the project co-sponsored by the Home Decoration Seminar

;