What are the creative methods of advertising?

As a means to promote products, advertising can have a good display effect by using appropriate metaphors and exaggerations, but if advertising is exaggerated, it will be counterproductive.

A good advertising creative expression method includes three aspects: clarity, conciseness and proper structure. The essence of simplicity is exquisiteness. The simplicity of advertising creativity can be refined not only in thought but also in form. Simplicity does not mean that you don't need to conceive, and clever conception does not mean unfathomable. It is often the goal that media advertisers desire when they are creative.

In short, an innovative and simple advertising idea with impact, profound content and touching people's hearts needs imagination and thinking first. Only by using innovative ways of thinking, gaining extraordinary creativity, breaking the "constancy" of readers' vision and combining feelings with scenes can we arouse the poetry of advertising works and achieve extraordinary communication effects.

Now there are more and more advertisements, and there are more and more advertisements that ruin the three views. What we didn't expect was that some sanitary napkins and underwear used by women chose to talk to male stars, which was totally unacceptable. There are also some advertisements that ruin the three views of lending, which can be seen in many softwares today.