Point Element Poster Design —— Poster Design Classification and Appreciation _ Poster Design Appreciation Analysis

What are the expressive elements of poster design in graphic design? 1. The artistic sense of movie posters

Movie posters bear the theme, so we must be required to have clear typesetting and prominent colors when designing. It is the same body of box office guarantee and artistic expression of movies. A good movie poster has the following characteristics. First, it can quickly catch the audience's eye, second, it can clearly reveal the theme of the film, and third, the work should have an artistic sense, not the same, and it should give people a bright feeling.

2. Theme elements of movie posters

To successfully display the theme of a movie poster, there are many elements, and the essence is concentrated in a poster. The spread of movie posters is not only in cinemas or bus kiosks, but also in mobile phones and the Internet. In fact, when we watch, we will selectively filter out some information, and find the works that we are interested in and conform to the public's aesthetics among the movie information and news released at the same time in one day.

3. Expression of movie posters

(1) The expression of montage. General commercial movie posters require rich pictures and profound connotations, and also create a peculiar picture atmosphere to attract the audience's attention. Therefore, montage is widely used, but montage is not a simple splicing of materials, but an organic combination of unrelated elements, with clear and prominent focus.

② Connect the stars in series with appropriate movie plots. If only the stills are used mechanically, the poster can't convey more movie information. Many times, we don't have to stick to the original movie pictures, but we can creatively arrange scenes that are both in line with the plot and different from the stills, and connect the stars together. It can also reveal the basic plot of the film through the rich expressions and actions of various characters, leaving a deep impression on people.

An excellent poster design will leave a deep impression on the audience and set the tone for the work. We need to constantly improve our design level until we make flawless works. This is what we need to pay attention to when designing movie posters. I hope I can help you improve your working ability.

Classification and Appreciation of Poster Design _ Appreciation Analysis of Poster Design Different poster styles, learn from their outstanding points, and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style.

02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display.

03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plants and flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.

04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics.

05, creative graphic segmentation poster design-Molwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole.

06, creative brain hole poster design-Molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong.

07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference.

08. Design of Bright Paper Style Poster The Bright Paper Style Poster is one of the three-dimensional posters. Stereo vision and paper thickness are the keys to the design of paper effect posters.

This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.

9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery.

10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not boring. Combined with the contrast of typesetting, superposition and rotation, the poster adds a lot of liveliness.

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12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive characteristics of famous Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring.

13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster.

14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix and match portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, interesting, concise and beautiful.

15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.

16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes.

17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details.

Posters in the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals.

18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity.

19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are many lines, it will not make people feel confused, but the rhythm is orderly.

20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color matching to form a perfect combination.

How to make poster design points, lines and surfaces are the elements of graphic design, which will have a sense of hierarchy when used in typesetting. If you want to design a graphic design with visual impact, you must first master the composition method of graphic composition and the application of regular bones, irregular bones and positive and negative shapes. And the use of color composition. Special attention should be paid to the typesetting of pictures and texts, and the overall shape of text typesetting is also meaningful. For example, if your theme is the beach, then the typesetting of words can become waves, giving people a visual feeling of the beach. Read more good books (graphic creativity) in this field, and you will be inspired.

A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. I suggest reading more books about POP and collecting more beautiful pictures (comics, etc.). ). When designing a poster, if you need to draw it by hand, you can use crayons, writing brushes (Chinese painting), paper-cutting and other forms according to your own specialties, not necessarily the poster color. Posters designed by computer are professional, and you may need to master PHOTOSHOP and other software.

First of all, I will use PS, which is the most basic.

Secondly, you need to know something about the content of the poster you need to make, so that you can have an idea.

Be clear about the theme you want to express.

It's up to you. It's actually quite simple. Just show your own style. There are not so many rules. Three points: color typesetting highlights the theme! Tool PS

Formal beauty of creative theme