Traditional Culture Encyclopedia - Traditional virtues - Business scope of media companies

Business scope of media companies

E-commerce, graphic design, computer animation design, corporate image planning, marketing planning, etc.

1. E-commerce E-commerce is a business activity that uses information network technology as a means and centers on commodity exchange; it can also be understood as an activity that conducts transaction activities and related services through electronic transactions on the Internet, corporate intranets and value-added networks.

It is the electronicization, networking and informatization of all aspects of traditional commercial activities; commercial activities using the Internet as the medium belong to the category of e-commerce.

E-commerce usually refers to a wide range of commercial and trade activities around the world, in the open network environment of the Internet, based on client/server application methods, where buyers and sellers conduct various commercial activities without meeting, realizing consumers' online shopping,

A new business operation model for online transactions and online electronic payments between merchants, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

2. Graphic design. Format design is an important part of modern design art and an important means of visual communication.

On the surface, it is a knowledge about layout; in fact, it is not only a skill, but also achieves a high degree of unity of technology and art. Format design is one of the basic skills necessary for modern designers.

Layout design means that designers use styling elements and formal principles within a preset limited layout according to the design theme and visual needs, and use text, pictures (graphics) and colors to visually convey information according to the needs of specific themes and content.

Elements, the design behavior and process of organizing and purposefully combining them.

3. Marketing planning Marketing planning is the act of realizing the exchange process between individuals and organizations through the design and planning of corporate products, services, creativity, prices, channels, and promotions based on the company's marketing goals.

To meet consumer needs and desires as the core.

Modern management divides marketing planning into four aspects: marketing planning, market segmentation, product innovation, marketing strategy design and marketing mix 4P tactics (combination).

Marketing planning must first determine the marketing concept, followed by planning based on the marketing concept.

Extended information: Media is the media that spreads various information.

Communication media, also known as "media", "medium" or "medium", refers to the carrier for disseminating information, that is, all forms of material tools that carry and transmit information from the communicator to the receiver in the process of information dissemination.

Accurate, timely and comprehensive data discovery and dissemination; experimental tools; investigation methods.

n. environment, medium, means.

n. A way of disseminating information.

v. Create and disseminate information machines, forcing our bodies to respond to the way it works.

Communication media can be private organizations or official organizations.

The communication channels include paper (newsprint, magazines), sound (radio broadcast), video (TV, movies) and modern Internet (computer video).