Traditional Culture Encyclopedia - Traditional virtues - How do power supply companies do a good job in power marketing?
How do power supply companies do a good job in power marketing?
Power marketing work is closely related to whether power supply companies can achieve social and economic benefits. With the deepening of the national electric power system reform and electric power market-oriented reform, it has become an inevitable fact that electric power marketing goes to the market. Whether marketing work is done well has become one of the important conditions for the survival and development of enterprises. Therefore, combined with my own practical experience, I elaborate on how to do a good job in power marketing. 1. The Importance of Electric Power Marketing With the continuous development of modern economy, the demand for electric energy is increasing. Electric power marketing occupies a very important position in the business of electric power enterprises, which is directly related to the survival and development of electric power enterprises. The center of power marketing is to realize the exchange of electric energy, ultimately realize the use value of electric energy and obtain profits. Whether the business goals and profit targets of electric power companies can be achieved, and whether electric power companies can survive and develop in a competitive market ultimately depends on whether power consumers purchase electric energy and increase their usage. Therefore, electric power marketing should be centered on expanding market sales and increasing market customers. It should be based on the principle of "power grid is the foundation, technology is the support, and service and management are the guarantee." Electric power marketing must be legally managed and commercialized Operations, adopt a market-oriented management model, position electric power marketing as the core business of power supply enterprises, and electric power production and operation activities should obey and serve the needs of electric power marketing.
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