Traditional Culture Encyclopedia - Traditional virtues - What is ECR?
What is ECR?
ECR(Efficient Consumer response) system refers to a new circulation system formed by manufacturers, wholesalers and retailers through extensive application of information technology and communication tools on the basis of cooperation, aiming at providing consumers with higher benefits and improving the efficiency of commodity supply. Because ECR system improves the efficiency of commodity supply through the alliance of manufacturers, wholesalers and retailers, it can also be called supply chain system.
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