Write books about morality and ethics.

1, Bernard barber, science and social order

2. Russell's The Road to Happiness

3. Nie Wentao's "Taming Blood Sugar"

4. Piaget's humanistic epistemology.

Combined with the concept of honor and disgrace in the new era. From the personal sense of accomplishment, the meaning of life and the social significance of work, this paper expounds that ethical advertising can also be successful.