Where is the impact of e-commerce on traditional retail?

1. The influence of e-commerce on the business model of traditional industries

Traditional industries need the operation of physical stores, and the number and types of goods and customer groups are limited. E-commerce faces a wider customer base and is not limited by time and space. Can be mentioned by consumers.

The choice is more diversified, consumers can buy the goods they want through the Internet, and the shopping time and energy are greatly reduced.

2. E-commerce has improved the economic benefits of enterprises.

In the process of traditional industries, products go from manufacturers to wholesalers, multi-level distributors and retailers, and finally reach consumers, which makes the circulation cost of products too high and takes too long. Moreover, the traditional advertising marketing investment is high and the effect is average. The traditional procurement work is complicated and the choices are limited. The emergence of e-commerce has greatly reduced the circulation of goods. Compared with traditional industries, it greatly saves costs, thus increasing the cost space for improving product quality and service quality. And the timeliness of the product is ensured. Online advertising has a wider audience and better effect. E-commerce can reduce procurement costs and select high-quality suppliers on a global scale.

3. E-commerce responds faster to market changes.

Under the traditional business model, when the market situation changes, information needs to be reported layer by layer, and in this process, it is easy to have problems such as false positives or false negatives. After decision makers make relevant decisions, they will be transmitted layer by layer. This kind of information transmission is too slow, which makes enterprises slow to respond to changes in the market. In the e-commerce mode, the staffing tends to be flat, and there are fewer levels of information transmission, thus ensuring the truthfulness, reliability, comprehensiveness and effectiveness of information transmission, and enabling it to respond to market changes in time. Better provide personalized services to consumers and improve customer satisfaction and loyalty.