Broadcasting host language art characteristics

Features of broadcasting language art

The new media environment puts forward new requirements for the features of broadcasting language, which needs to be more artistic, more in tune with people's needs for new media, and more in need of highlighting the characteristics of the era. Therefore, the announcer needs to combine the needs of the new media era, the language is similar to the speculation and exploration, to enhance the application of language art. Broadcast hosts also need with the development of the new media era, so that the art of hosting more affinity, more oral, personalized, fashionable, so that the art of hosting closer to people's needs, through the power of the new media to continue to enhance its artistic characteristics.

1, the characteristics of broadcast hosting in the context of new media

The advent of the new media era based on the Internet has brought new development opportunities for the traditional broadcast hosting industry, as well as a huge impact and challenges. The three characteristics of timeliness, openness and aesthetics are the three most prominent features of broadcast hosting in China in the new media era. First of all, the new media era is the era of the Internet, broadcasting hosting is also given the brand of the era, the era of broadcasting hosting is more obvious. As we all know, all kinds of information in the Internet era is complicated and diversified, rich resources, the audience group of broadcasting hosting on the TV and radio programs are very selective, therefore, often with the characteristics of the era of broadcasting support programs to meet the needs of more viewers, and truly keep pace with the times. Secondly, the aesthetics of the broadcast program is also an important aspect of the program to attract the audience, the audience of television radio program aesthetic requirements are becoming higher and higher, the aesthetics of the broadcast host is mainly through the language of the host to show, therefore, the audience's interest in the program and the natural beauty of the broadcast language, artistic aesthetics with a direct relationship between the host of the broadcast of the era of broadcasting hosts put forward higher requirements, hosts Hosts should constantly improve their quality, explore the beauty of language, and combined with the hosting content to the audience, to achieve personalized aesthetic broadcasting, enhance the creativity and artistic sense of broadcasting, and ultimately give full play to the hosting of the embedded value, and continue to improve the core strength of the broadcasting hosting program in the industry or in similar programs. Finally, the openness of broadcast hosting in the new media era is more obvious, which is determined by the characteristics of the Internet. Therefore, the broadcast hosting program should continuously optimize the allocation of relevant resources, openness, tolerance, as soon as possible to form a personalized, unique hosting program characteristics, in the fierce competition in the industry to stand out, in order to meet the needs of the public for new media broadcasting. Podcast hosting program must be in a comprehensive and comprehensive analysis of the existing audience on the requirements of the broadcast program before determining the direction of development, the simple broadcasting expansion for ? Broadcasting, reporting, speaking, acting? For the integration of the form of expression, so that the audience on the broadcast host and broadcasting program closer to the distance.

2, the new media mobile era broadcast hosting language artistry

1) language tends to be colloquial. The new media era broadcast hosting language abandoned the traditional rigid, systematic broadcasting, the language is more colloquial, affinity is stronger, broadcasting as much as possible to reduce the use of proper nouns, so that the audience groups easier to understand the content of the broadcast hosting, but also be able to quickly access to useful information in the broadcast, in line with the Internet era, people's access to information requirements.

2) Personalization of hosting language. Under the background of the new media era, innovation is still an element of the progress and development of the times, for broadcast hosting, is the need for personalized development, and as the main propagandist of the broadcast hosting program, the host can be said to be the audience and the broadcasting program is an important medium, and can even be said that the host's broadcasting style to a large extent on behalf of the style of the broadcasting hosting program, from the point of view of the current popularity of broadcasting hosting program, the vast majority are due to the host's style and the style of broadcasting. The vast majority are due to the host style and hosting language is very personalized, thus leaving a deep impression on the audience. Excellent personality hosts are often able to change the broadcast language according to the characteristics of the program, highlighting the language personality, and strive to render the program personalized scene, fascinating? The environment? Through personalized language and audience communication and communication, to attract the attention of the audience. Compared to the traditional host of a serious image, the new media broadcasting program hosts more affinity, its personality is more obvious, coupled with personalized language, played a very good attract the attention of the audience and promote the effect of the program, promote the dissemination of broadcasting hosting program, enhance the impact of the program.

3) language artistry fashion. Broadcast language artistry is more manifested in fashion, the Internet new media era many network language emerging, the language of fashion is very strong, and sometimes fashionable and even become a variant of art, fashion has also become art, the audience's desire to pursue the arts and fashion is even stronger, which also requires the host of the news or life events can be used in the news or life events reported with a fashionable, artistic language, and when necessary, should also use the Popular, novelty language to attract the audience, but also comply with the audience's demand for fashion elements when watching the broadcast. Easy, fashionable, pleasant broadcast hosting atmosphere can drive the audience, infect the audience, get more loyal viewers, and promote the development of broadcast hosting programs.

3, the new media context broadcast hosting language artistry to improve the strategy

1) Understand the broadcast hosting language characteristics, to avoid broadcasting irregularities. Traditional broadcasting hosting normative and solemnity are very strong, broadcasting host personalized hosting language style should also be based on these characteristics to shape . They should be based on these characteristics to shape their own hosting ability. But the most fundamental quality requirements of the host is the language standardization, with a certain infectious, and can be more complete, accurate, fluent, clear expression and description of the host text content, which is a good host of the important premise of the host. Language innovation is important, but the art of language does not lie in its form but its cultural connotation, therefore, the innovation of broadcasting language can not violate the principle of normality. In the new media era, the broadcasting language should first be standardized and accurate, and then constantly enrich its external forms of expression to ensure that the broadcast content can be clearly transmitted to the audience, improve the accuracy of the information, avoid misleading the audience, so as to better play the art of language.

2) Improve the new media broadcast host professionalism. Broadcast host as the main image of the broadcast program on behalf of the program, can be said to directly affect the style of the program, therefore, the host should do a good job of internal knowledge and external image of the double preparation, to enhance its comprehensive quality. On the one hand, the host should dress up in line with the program style of the external personal image, dress decent, dignified appearance. On the other hand, the host should also pay attention to the inner cultivation of the individual, to improve the professionalism of its broadcasting, and constantly draw on the knowledge required by the times, expanding the connotation and extension of the language, and exuding the host should be a professional atmosphere, to improve the visibility of the program.

3) The richness of cultural connotations expressed through the voice. If the host's voice is magnetic or outstanding features, it is easy to be remembered by the audience, and the host's tone of voice in the broadcast should be infectious, accurately grasp the language of the degree of the audience can give the audience a true experience, so that the audience feel comfortable and happy. At the same time, the host also needs to take into account the language and the characteristics of the combination of new media, will be a lot of fun, connotative language applied to the art of broadcasting, so that the new media language in the application of a more colorful, but also able to make the program because of the diversity of the language by the audience's favorite.