What are the strengths, weaknesses, opportunities and threats of SWOT?

1. Advantages are internal factors of the organization, including: favorable competitive situation; Adequate financial resources; Good corporate image; Technical strength; Economies of scale; Product quality; Market share; Cost advantage; Advertising offensive, etc.

2. Disadvantages are also internal factors of the organization, including: aging equipment; Management confusion; Lack of key technologies; Backward research and development; Lack of funds; Poor management; Product backlog; Poor competitiveness.

3. Opportunities are external factors of the organization, including: new products; New market; New demand; Cancel foreign market barriers; Competitor mistakes, etc.

4. Threats are also external factors of the organization, including: new competitors; The number of substitute products has increased; Market tightening; Changes in industrial policies; Economic recession; Changes in customer preferences; Unexpected events, etc.

Extended data

Storage analysis step

1. List the strengths and weaknesses, possible opportunities and threats of the enterprise.

2. Advantages, disadvantages, opportunities and threats combine to form SO, ST, WO and WT strategies.

So the strategy: relying on internal advantages and taking advantage of external opportunities.

WO strategy: make use of external opportunities to make up for internal disadvantages.

ST strategy: using internal advantages to avoid external threats.

WT strategy: reduce internal disadvantages and avoid external threats.

3. Identify and select the strategies of SO, ST, WO and WT, and determine the specific strategies and tactics that enterprises should adopt at present. (analysis usually uses tables, which is more intuitive. You must analyze it and come to a conclusion.

Baidu encyclopedia -SWOT analysis method

Baidu encyclopedia -STOW