Development history of Shijiazhuang TV

Shijiazhuang TV has more than 500 official, recruited and temporary staff ***, fixed assets of 236 million yuan. Investment of 139 million yuan in the construction of multi-functional television tower 280 meters high, is the first height of North China's steel tower, is the China Tower Association, the World Tower Association member tower, is the provincial capital of Shijiazhuang's landmark building.

Shijiazhuang TV is now operating four channels, one set of news channel, two sets of entertainment channels, three sets of life channels, four sets of urban channels. Among them, one set, two sets of cable, wireless dual coverage, three sets, four sets of cable network coverage of urban areas and 17 counties (cities). Shijiazhuang TV's communication influence in the Shijiazhuang viewing market has a great advantage, in the landing of Shijiazhuang's many channels, Shijiazhuang TV's one set of two sets of coverage ranked first and third; one set of three sets of ratings ranked second and third. The four channels are accurately positioned, distinctive, taking into account all kinds of people, forming different viewing hotspots in all hours of the day, providing viewers with more than 70 hours of various programs every day. Shijiazhuang TV has an excellent creative team and excellent production standards, and its TV programs have won many awards in national and provincial awards. Self-recorded news, feature films, columns in the China Radio and Television News Award, the national city station TV news and social education program awards, the Hebei Provincial News Award, the Hebei Provincial Radio and Television News Award in the evaluation of a number of awards. Self-organized programs such as "People's Livelihood Concern", "Tonight's Thirty Minutes", "New Words from the World", "News Afternoon" and so on lead the provincial capital's news industry, strong broadcasting, and have a high influence and reputation among the audience, and already have a loyal viewing group. TV series "North Wind Blows", "Three Lianzhi", "We are all good friends", "Wang Lingfen", TV drama film "Dream Broken Xiaowei", etc. won the Chinese TV Golden Eagle Award, Chinese TV drama Flying Sky Award, "Endeavouring Civilization Progress Award", TV Literature and Arts Starlight Award, etc. respectively.

Shijiazhuang TV station to implement the brand strategy, through a series of media activities to create a brand image. With the public with the planting of television news forests, Journalist's Day, "with you", "October Song" and other large-scale activities not only shaped the quality of the media, improve the credibility of the media's dissemination of influence, but also for the city to add vitality and vigor. Firstly, it started from scratch in 1979. Despite the strong support of the provincial and municipal leadership organizations, in the context of the reform and opening up has just opened the curtain, and all industries are yet to be developed, Shijiazhuang TV's start can be described as difficult. Dim, dilapidated basement as office space, rented from the city's first Workers' Cultural Palace showroom, their own wall partition as a studio, the bungalow will be abandoned as a transmitter room, the central and provincial stations out of the camera, transmitter as the main equipment ......, Shijiazhuang Television is in such humble conditions began the formal Broadcasting, became one of the country's few seventies builders, the province's first city TV station. Since then Shijiazhuang first batch of TV people with their own passion, sweat, dedication, overcoming many difficulties, opened the "City News" (that is, today's "Shijiazhuang City News" program) and other news, social education programs, for Shijiazhuang Television poured down a solid foundation. The typical working scene of Shijiazhuang TV people in this period was to carry bricks and walls by themselves and to pull heavy equipment on three wheels for interviews.

Secondly, after 1985, from the rebroadcasting of programs mainly to the comprehensive self-organized program start-up. Shijiazhuang TV station at the beginning of the beginning of the CCTV broadcast a set of programs to become the main task at that time, every Monday, Wednesday, Friday, Sunday broadcast CCTV programs, Tuesdays, Thursdays, Saturdays broadcast self-organized programs, this broadcasting arrangements have been continued until the end of 1983. from January 1, 1985, in addition to broadcasting the CCTV news broadcast, no longer take on the task of relaying the CCTV programs, all change to the The program was self-run, broadcast five times a week on Tuesdays, Wednesdays, Thursdays, Fridays and Saturdays. In the limited talent and equipment conditions, Shijiazhuang TV cadres and workers in the news, social education, literature, drama and other areas of bold attempts to actively explore, from three times a week to broadcast today's four sets of self-organized programs throughout the day 70 hours of production and broadcasting, and gradually formed and developed their own program editing and production capabilities. Shijiazhuang's TV screen gradually rich, program content gradually close to the local social life.

Third, in 2004, from the general media across to the strong media venture. CCTV, provincial satellite TV, provincial non-satellite TV channels, city stations and overseas TV media five-pronged, diversified development of the new pattern, different levels of TV media in the Chinese TV market in the context of the cruel game, Shijiazhuang TV station in the municipal party committee, the municipal government and the Broadcasting Bureau of the leadership, to expand the influence of the community to enhance the competitiveness of the market for a new round of entrepreneurship. Large-scale reform, large-scale revamping, large-scale planning momentum, so that Shijiazhuang TV television business began to show good development trend. This round of entrepreneurship is still in progress today.

Two, looking back on 30 years, Shijiazhuang TV has achieved four leaps

One is from a single channel, a simple program type to multi-channel, a variety of program types of the leap. From the earliest one "educational broadcast channel" to today's news, entertainment, film and television, urban life four channels broadcast around the clock; from the earliest educational lectures, news, to today's news, culture and entertainment, economic information, life services, TV dramas, movies and other colorful TV programs, Shijiazhuang TV has achieved a leapfrog development in the program Shijiazhuang TV has realized a leapfrog development in program categories. Into the news program includes news, features, commentary, interviews and other sub-genres.

The second is the leap from simple production and broadcasting equipment to modern digital television production and editing system. As far as camcorders are concerned, Shijiazhuang TV has completed the transition from the initial 16mm cameras, tube cameras, inch tape recorders and 300P three-tube cameras, to today's all-digital camcorders. From the initial simple studio and machine room in 1979, to today's all-digital news studio, large-scale non-linear editing network, modern studio Shijiazhuang Broadcasting Center, Shijiazhuang TV station has achieved a major development of technology and equipment.

Three from a handful of talents to have an innovative and progressive learning team of professionals across. The early days of the station, both technical and editorial, television professionals are scarce resources. Today, Shijiazhuang TV has a staff of more than 600 people, of which more than 80% are bachelor's degree, 70% graduated from TV-related professional colleges. Today, the team not only has a number of young and strong, learned expertise, dare to do the business leader, but also a number of 80 after the rising star in the rapid growth. A continuous talent echelon is being formed.

Four from a single rely on administrative funding to have the ability to independently generate income across.

The Shijiazhuang TV station is relying on administrative funding to start. 1982 in the fall, with the textbook broadcast of the educational film "clothing tailoring" is the Shijiazhuang TV station's first economic income program. 1985 began to get involved in advertising, the revenue of that year, 170,000 yuan. 1995 advertising revenue exceeded 20 million yuan in 2005, advertising revenue exceeded 100 million yuan. By 2013, the advertising revenue of Shijiazhuang TV had reached 146 million yuan, and Shijiazhuang TV's advertising revenue had realized an accelerated growth. First, from the pure propaganda function of the public opinion machine to the propaganda, cultural and industrial functions of both the media organization of the transformation. If the early Shijiazhuang TV station is only stuck in the broadcast of municipal party committee and municipal government documents, propaganda typical, broadcast melodramatic literature and art programs on the level of the "amplifier", today's Shijiazhuang TV station is not only in the news coverage, public opinion guidance to play a leading role, but also in the publicity of socialist core values, the construction of a harmonious society, Cultivate civilization and other aspects of the main driving force, but also is releasing its industrial energy, with a certain ability to expand the industry.

Secondly, there has been a shift from the indoctrination mode of single transmission to the interactive and participatory mode of communication that is close to the people. Needless to say, the early television news reports from the central to local are high-pitched indoctrination transmission. Today's audience prefers to receive equal communication and exchange, and wants to have more right to know and right to speak. This shift was marked by the launch of the January 10, 2005 program "Livelihood Concern". This news segment program, which takes "meticulous concern for people's livelihood" as its basic orientation, combines fast news broadcasting, real social records, spicy criticism and supervision, easy oral expression, various interactive participation and other elements, and was quickly loved by Shijiazhuang citizens, with rising ratings and market share until it ranked first among programs of the same genre in the capital of the province. The program is the first of its kind in the provincial capital. Under the leadership of this program, there is a subsequent "30 minutes tonight", "news afternoon" of the language change, with "Wu help" and cultural entertainment programs to strengthen the interactive participation, thus realizing the Shijiazhuang TV station's communication mode change.

Thirdly, there is a shift from program creation to brand management. Over the past 30 years, Shijiazhuang TV has never relaxed its emphasis on program quality, but only a few programs have been able to leave a long-lasting impression and sustained appeal in the hearts of viewers. The brand strategy implemented since 2005 has truly combined program quality and social influence. From the brand columns "livelihood concerns", "Wu help", "News Afternoon", "30 minutes tonight", to the brand activity "moving the provincial capital", to the brand host, reporter Zhou Jie, Junmei, Wu, Hongwei, from the channel packaging, column packaging to the character packaging, from the brand building to the brand maintenance, the brand awareness has penetrated into the production of the program in all aspects.

Fourth is the shift from single advertisement release to comprehensive marketing. In bidding farewell to the sitting and waiting for customers, moving towards a full range of advertising and product marketing services based on the program and time slot marketing in addition to the biggest breakthrough in advertising management in the past 30 years is to actively carry out activities marketing. Over the years, more than a dozen events such as "Moving the Province", "National Roller Skating Competition", "Community Sports Fair" and "Charming Bride Competition" have become the basis for activity marketing.

From the administrative management to the transformation of enterprise management. 30 years, after many rounds of institutional reform, especially since 2005, two rounds of reform, and gradually promote the Shijiazhuang TV station in the middle of the appointment and dismissal, performance appraisal, payroll distribution and other aspects of the modernization of the enterprise management model. Among them, in the comprehensive department to implement the strengthening of services, to the news editorial department to implement the quantitative assessment, dynamic distribution system is the most typical. First, adhere to the correct political direction and public opinion guidance is the lifeline of the media. Shijiazhuang TV's 30-year course is to grasp the correct political direction, adhere to the correct orientation of public opinion for 30 years. Run the media, first of all, we must have a firm political stance and sensitive political mind, and know the laws of media operation and the way of business, so as to make its operation of the media institutions, in the conditions of the market economy, in the media industrialization of the road to healthy development, so that the social benefits and economic benefits of a double harvest. Shaken or blurred this lifeline, the media will lose the necessity and possibility of survival and development.

The second is that local news is the core competitiveness of urban television media. Shijiazhuang TV station was founded and existed for the longest time program is the news program. Today's Shijiazhuang TV broadcasts more than 180 minutes of self-organized news programs every day, of which more than 120 minutes of self-picked news is premiered. The comprehensive news channel with "Shijiazhuang City News", "People's Livelihood Concern", "New Words from the World", "News Afternoon" and "Tonight 30 Minutes" as the backbone is the channel with the largest number of viewers and the highest revenue generation. The coverage of the central work and important initiatives of the municipal government, the coverage of major news events such as flood rescue and SARS, the concern for the city's livelihood issues, and the revelation of social falsehoods and evils all have the characteristics of "local", and have won the attention of the general public. 30 years of program development has proved that local news is the most unique resource of Shijiazhuang TV. Shijiazhuang TV's most unique resources, Shijiazhuang TV in the local news editorial ability is the most core, the most advantageous ability.

Three is close to the people is the survival of television programs. In addition to local news programs, arts and entertainment, life services and other programs should also be close to the people, close to life, the loss of the needs of the local audience, the loss of the local cultural characteristics, the loss of the local people's participation in these programs have no vitality. Wu help", "quickly listen to it" and other programs is to adhere to the close to the public, interactive participation, only in the capital of the television market has won a place.

Fourth, public events and reporting battles are an important means of expanding media influence. Shijiazhuang TV's social influence rapidly expanding years, it is the public activities carried out in the better years. Held for four consecutive years, "moving the provincial city of the top ten characters selection", promote social justice, highlight the spirit of the city, shaping the city brand characters, has become the city of Shijiazhuang's annual publicity and cultural events. And commemorate the 60th anniversary of the liberation of Shijiazhuang, "60 years of glory" large-scale live broadcast, "Yanzhao Xiangyun floating" Olympic torch relay large-scale live broadcast, "Beijing and Shi Olympic Express" Olympic live broadcast Reporting, "fate and ***" to commemorate the 30th anniversary of reform and opening up and other large-scale reports, have received a good social response.

Fifth, the program production is the cornerstone of the operation of income generation. Programs are the product of Shijiazhuang TV, viewers watch our products, advertisers buy the audience's attention to our products, advertising revenue to support the innovation, operation and development of the program. After 30 years of practice, we have established such a concept, sorted out the chain of industry, divided the work of the main and secondary, resolved the contradiction between the advertising business and program acquisition and editing, to promote the development of the industry and the cause of prosperity, self-interests and long-term goals, operation and revenue generation and brand building of good interaction and healthy development.

Sixth, reform and innovation is the inexhaustible power of career development. Shijiazhuang TV was born with the launch of reform and opening up, but also rely on reform and innovation has made great progress. 90's program innovation boom for Shijiazhuang TV has brought the great development of self-sponsored programs; since 2004 the program innovation, institutional innovation has brought the strong position of the media; since 2007 the management innovation has brought us the operation of the efficient and flexible ...... Whether it is program innovation, mechanism innovation or management innovation, it has brought new vitality and development to Shijiazhuang TV. First, continue to strengthen the social influence and public opinion guidance ability. Aiming at the provincial capital, "the first media", "the first discourse" goal, to better realize the function of public opinion guidance, cultural dissemination, life services, and continue to move towards a large, strong station.

The second is to accelerate the promotion from traditional media to integrated new media. Continue the exploration and development of mobile digital television, network television, cell phone television, increase development efforts, gradually expanding the impact, to adapt to the trend of the development of the information society.

Thirdly, we will continue to broaden our business path. Change the business philosophy, and gradually complete the transformation from a single media operation to a variety of industrial operations, extend the TV industry chain, break through the bottleneck of revenue generation, and bring together a stronger capital force for the development of the cause.

Fourth, accelerate from the local strong media to the coastal capital city strong media. High position, high starting point, further emancipate the mind, broaden the vision, to overcome the two tendencies of small wealth and fear of difficulties, to the high standard, for the capital city of Shijiazhuang's economic and social development to make a greater contribution.