What are the shortcomings of traditional business websites? General characteristics are reflected in where?

Today, the Internet now exists a lot of traditional corporate websites, no change, most of them are some of the "zombie site" has not been SEO optimization, just send out the company's news and personal insights into some of the articles, is not a good solution to the needs of the user, there are a lot of drawbacks, then the traditional corporate website compared to the marketing website has those features!

This includes website positioning is haphazard, there is no one goal, often made larger, and do not know what kind of website, and did not properly address the needs of users, and did not do a good job of the corresponding user groups classification, but also the formation of a certain transformation, the enterprise website can not be transformed into a business to bring customers, then the loss of the beginning of the station's planning, the site is not efficient.

2. The traditional enterprise website does not focus on SEO optimization

We now see the search engine on the existence of many never optimize the site, including the title is not written, do not do mobile adaptation, but also do not update the article, resulting in a lot of enterprises out of the search engine abandoned, a new website was originally the initial period is a test period, it must be done to optimize the site to update the content,< /p>

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3. Traditional corporate website does not consider marketing

Traditional corporate website does not have a marketing pain page, are based on their own ideas to design and production, and does not meet the needs of users, but also does not take into account the algorithmic rules of the search engine, resulting in no rankings, first of all, the site is in fact a marketing platform, and the network is the channel for us to promote, so we have to use the platform to reach the The first is a marketing platform.

4. traditional corporate website columns are named according to the will

Including the website column name is not clear, the meaning of the words between the lines so that people feel that the user does not want the information, and then the column navigation can not be interoperable, and then classified guide cluttered, the page browsing experience is not good, and there are dead links on the website lead to the user to exit the site, so the website navigation structure is designed starting point is: let the customer as soon as possible, and then the user can not be able to use the website to get the information, and then the user can use the website to get the information. The starting point of the design is: let the customer as soon as possible to find what it wants to find. If you are not clear about this, to solve the user's question and answer needs.

5. Traditional corporate website website structure fuzzy

Including their own website belongs to what type of website, there is no added mobile adaptation, to the search engine map submitted to the site structure is not a tree-like structure is not a flat structure, or inside the static links and dynamic links, resulting in the search engine is not friendly. And there should be mutual referral links between the pages, so that you can quickly find the appropriate answer.

6. Traditional business website content update is too little

The main performance of the site content is empty and bleak, useful information on demand is not, are their own business introduction of the article. This will lose the user to stay time as well as the formation of the conversion process, and then there is not an accurate time to update the article, including the day more, so that the website to address the needs of the good ranking