The future trend of the business model brought by the Internet

Trend 1: Government to promote the implementation of the "Internet +"

"Internet +" is a national, as the "three representatives", governments around the world will put forward the construction of the main program, and then bidding or outsourcing to help companies to do the transformation of service companies to specific implementation. The construction of the main program, and then bidding or outsourcing to help enterprises to do the transformation of the service-oriented enterprises to specific implementation. In the future long-term "Internet +" implementation process, the government will play the role of a leader and promoter.

One is to find those in line with the policy and do a good job of enterprises and set up as a benchmark, play an exemplary role.

The second is to explore those enterprises that have the potential to develop into "Internet +" type enterprises in the future, which is a case in point.

Three, combined with the actual situation of each place, the establishment of newer and more grounded "Internet +" industrial parks and incubators, the integration of local resources to create a number of enterprises with Internet thinking.

Fourth, the introduction of "Internet +" technology, including regularly inviting relevant personnel to train local enterprises in Internet knowledge, as well as the retraining of employees.

Fifth, resource docking, and major Internet companies to establish long-term information, support, talent exchange and other relationships, in the exchange of Internet companies and traditional enterprises to communicate with each other, to facilitate further cooperation.

Trend 2: "Internet +" the rise of service providers

The next step will be the emergence of a large number of third-party service enterprises between the government and enterprises, these enterprises may be Internet-based enterprises, but do not rule out the part of the traditional enterprises will also be reversed to become "Internet +" service providers. "service providers. In fact, from the service point of view, the transformation of traditional enterprises into "Internet +" service providers is also a kind of transformation.

This is a role similar to the intermediary, they themselves will not be engaged in the production, manufacturing and operation of the Internet + traditional enterprises, but they will help online and offline collaboration between the two sides. More often than not, they do the docking work between the two sides, and their profitability is based on the service fees and various value-added service fees after the successful docking between the two sides.

These value-added services may be training, recruitment, resource sourcing, program design, equipment introduction, workshop remodeling and so on. The initial "Internet +" service provider is a single business, the later will develop into a composite, does not rule out the later will develop into a pure Internet model of the platform-type enterprises. Third-party services involved in the field of big data, cloud systems, e-commerce platforms, O2O service providers, CRM and other software service providers, intelligent equipment vendors, robots, 3D printing and so on.

Trend 3: the first popular occupation is "Internet +" technology

The first popular occupation in the "transformation dividend" period will be "Internet +" technology. technology. Due to the needs of society and the industry, a large number of professional and technical practitioners will be created. This occupational group will be composed of mature technicians and operators, and more people who have been trained for the job.

Engaged in the work of "Internet +" service providers, the requirements of each person has a holistic planning ideas, they can be based on the "Internet + overall solution" to do things, and then a specific and specialized areas, such as operations and technology, etc., through the continuous downward extension of the professional and technical practitioners, and so on. The company's business model is based on the "Internet + Total Solution" and then has a specific area of expertise, such as operations and technology, which is matched to traditional offline businesses through continuous downstream extension.

Even the "Internet +" service providers should be equipped with several service representatives for each enterprise, staff "in business" or "stationed" to provide one-on-one service for enterprises. The Internet+ service providers will have several service representatives for each enterprise.

Trend 4: The rise of "Internet+" vocational training

Governments and enterprises also need more talents who understand "Internet+", and training and special training on "Internet+" are needed. "training and special training vocational online and offline education will explode. In the field of online education, vocational education has always been a very hot type of education, and at the same time, the market share is also accounted for a relatively large, every year there will be great progress.

In the "Internet +" this round of boom, for the Internet + vocational education will rise, can be specifically subdivided into the specific work of each job. In fact, these trainings are still Internet enterprise positions, traditional enterprises want to change the corporate structure, need to be equipped with more specialized skills workers.

"Internet +" vocational training for two groups, one is the training of traditional enterprises in the workforce, and the second is the training of people who want to engage in the industry.

Trend 5: platform (eco)-type e-commerce again sought after

In terms of e-commerce, platform-type e-commerce and ecological e-commerce will be widely concerned about, including large platforms and local platforms, whether it's Taobao, Jingdong, or a small mall in a certain place, there will be more traditional enterprises to approach them. Even these platforms will specialize in the establishment of independent "Internet +" service companies, more y into the enterprise.

For traditional enterprises, in the initial transformation of the practical operation, more enterprises will choose to join a platform or ecological. One can accumulate part of the resources from the platform or ecological and learn its mode of operation, and the other can avoid the failure of the operation of the platform.

By joining a platform or eco-system, you can also better recognize your own resource advantages and shortcomings, and understand the overall industry chain layout and establish a pattern view by cooperating with other merchants.

This is conducive to traditional enterprises to find a breakthrough point in the transition, later to point instead of face, the enterprise itself may also develop into an ecological. Of course, the platform or ecology is not only online, offline resources to a certain degree of integration, can also give rise to a platform. After more platforms or ecosystems appear, "Internet +" to do is just ecological and platform connection, more conducive to the overall upgrading of the industry.

Trend 6: supply chain platform more attention

Supply chain platform will become a top priority, specializing in the design and research of the supply chain business will become a traditional business model of the new business model of the main structure of the part of the service provider, which is every acceptance of the "Internet +" business should follow.

The fundamental transformation of enterprises and industries is the Internetization of the supply chain, as well as the optimization and upgrading of the supply chain. For a traditional enterprise, the personnel structure can become as flat as traditional enterprises, technical personnel can be fully equipped, the assessment system can be modeled on Internet companies, but the bottom of the supply chain transformation is a very difficult problem.

The supply chain involves logistics, cash flow and other important factors to maintain the operation of the enterprise, many traditional enterprises in the present seems to be unable to transform. The traditional supply chain model is relatively inefficient, and traditional enterprises will be dragged down by it after Internetization. Therefore, the "Internet +" requires a part of the professionals specializing in supply chain design and transformation to come forward for the majority of enterprises in need of transformation and upgrading services.

Trend 7: O2O will become the "Internet +" enterprises preferred

O2O will be a great deal of attention, O2O has become the current business are exploring the topic of O2O, just O2O is not considered a business model, just a form of the majority of traditional enterprises can be borrowed to further transform the original business model. The business model.

At the same time, as a connection between online and offline new business forms, will become the first choice of the majority of traditional enterprises, O2O-related information companies and research units will be emphasized and highly sought after. In the "Internet +" was put forward, many believe that online and offline industries are integrated under the general trend, O2O has no place, this view is not shared by Viagra.

As a business form specializing in the connection between online and offline, many traditional enterprises, especially handicrafts, have already found a suitable mode for enterprise development, and this mode is exactly what the "Internet +" mode needs to learn from.

A large number of cases of O2O enterprises can provide experience for traditional enterprises to turn to, but also can provide ideas for Internet enterprises to integrate traditional enterprises. Next, O2O will be a compulsory course for every traditional enterprise, but also online enterprises must study the subject. At the same time, Viagra believes that the reason why the "Internet +" was launched by the government, a variety of business models based on O2O is its reference, but also a kind of change to promote.

Trend 8: entrepreneurial ecosystem and incubator deep plowing "Internet +"

Currently, the nation's incubators have more than 1,200, and 2015 will be the first year of incubator integration. At the same time, the incubator in the next development, will be the main promotion of "Internet +", traditional enterprises fusion "Internet +" new model enterprises will be the same as the high-tech industry by the incubator's attention.

"Internet +" was launched as a policy for another reason, because the current era of full entrepreneurship, most of the entrepreneurial projects are more or less related to the mobile Internet. Intelligent hardware, online education, O2O and other areas of entrepreneurial projects of the hot, indirectly promote the rise of new materials, sensors, integrated circuits, software services and other industries, these areas also appear enough entrepreneurial projects.

Currently, the entrepreneurial projects around the Internet has formed an ecology, the relevance of entrepreneurial projects is a vein, this vein can be sorted out with the integration of the whole industry chain of certain industries; the Internet of Things is another vein, this line connects the intelligent hardware, wearable, biomedical and other fields.

The entire entrepreneurial ecosystem is centered around the mobile Internet, the government led the launch of the "Internet +" policy, precisely to promote more Internet entrepreneurial projects. Under the incentive of the policy, there will be more Internet entrepreneurial projects, the traditional entrepreneurial projects are getting better and better, as a solution to the upgrading of the industry. Therefore, the next incubators around the world will mainly promote the "Internet +" project.

Trend 9: Accelerate the mergers and acquisitions of traditional enterprises

Internet business investment in traditional enterprises has been common, in fact, the traditional enterprises to invest in or acquire the Internet business cases are not a few. In the previous research on the transformation of traditional enterprises, Viagra believes that shareholding and mergers and acquisitions are the easiest and fastest way for traditional enterprises to Internetize.

This is more direct and effective than traditional enterprises to dig high-paying e-commerce operation team or the introduction of high-tech talents, the introduction of teams and talents also need a long time with the original structure of the enterprise and the operating model of the integration, and not all enterprises are suitable for the direct transformation of the mode of operation and maintenance.

Direct acquisition of Internet companies, all the business of the enterprise packaged with the traditional enterprise docking, equivalent to the Internet business outsourcing but also the internal company, the two sides of the business and workers are not in conflict, can be said to be a multi-purpose.

Don't look at how many billions of dollars worth of Internet companies, the market value of more than 50 billion U.S. dollars of Internet companies are just so many, offline capital is much more than online. A large amount of private capital accumulated over a long period of time, in the past these capital are invested in traditional industries such as banking, energy, etc. In recent years, with the recession and downturn of the real industry, these companies with a large amount of capital in hand began to focus on the Internet, and a lot of funds focusing on Internet investment have the figure of traditional enterprises.

Offline capital into the line, conducive to the optimization and redistribution of private capital, "money for money" investment model has now gone to sick, to P2P and other cleverly named people into the illegal fund-raising is still growing day by day, if this part of the money can be transferred to investment in entrepreneurial projects, it will be a better promotion of the overall transformation of society.

Trend 10: Promote the rapid landing of some Internet enterprises

"Internet +" although more of the integration of the Internet and traditional enterprises, in fact, many Internet companies are also seeking to cut into the traditional market, these companies also need to transform. The most distinctive example is the current tens of thousands of cell phone applications, these APP dismemberment of the PC Internet market, a short period of time to accumulate more than ten million or even hundreds of millions of users, but the lack of a better business model, simply put, can not find a way to earn money.

Maybe there are a lot of users and high activity, but they just can't realize the cash directly, or the consumption ability of the users is too poor. Basically, every APP is a representative of a certain industry or its niche, and when the profitability problem can't be solved online, these businesses have a tendency to land offline. Such as singing bar in trying to do their own KTV as well as cooperation with offline KTV, ink weather began to do hardware merchants to cooperate in air detection and air purification hardware.

If the past is the Internet enterprises to take the initiative to find traditional enterprises, talk about the conditions and other aspects will be very passive, "Internet +" will allow traditional enterprises to take the initiative to find Internet enterprises. For example, in the "haze" on this issue, the pollution of the manufacturing industry as well as the traditional testing equipment business Ken may find the Internet business to provide overall solutions and product cooperation programs. The "Internet +" policy can contribute to the past these businesses can not do or dare not think of things, which is also considered a trend in the future.