Traditional channels and new channels of traditional channels

There are obvious differences between traditional channels and new channels in organizational structure and operation mode.

The traditional channel is a highly separated organizational network. Channel members are independent of each other and go their own way. Trading is based on their own interests, bargaining and competition, so the contact is loose and the trading relationship is very unstable. In this way, although the independence of each enterprise has been maintained, the lack of the same goal has affected the local and overall operating efficiency and operating efficiency.

The new channel is an organizational network with professional management and centralized planning. Channel members adopt different degrees of integrated operation or joint operation, thus forming business scale, strengthening communication ability, improving overall operating efficiency and operating efficiency, and effectively enhancing environmental adaptability and market competitiveness.