Brief introduction of miuccia prada's career

Before being taken over by Miuccia PRADA, Prada's brand actually showed an old attitude, and she soon realized that if Prada wanted to go further, she had to find a new way of "combining tradition with modernity". Looking for change, Miusia met Patrizio Bertelli, and they fell in love at first sight and became lifelong companions. Miusia's keen intuition and Patrizio's clear logical thinking complement each other. Since then, Miuccia PRADA has designed with her unique fashion sense, while Patrizio Bertelli has worked with clear logic. The combination of the two makes Miusia, who has the nature of an artist, begin to make bold innovations in Prada.

From 65438 to 0985, Miuccia PRADA designed a new series of black, durable and meticulous nylon handbags, which made the world know the Prada brand again. Her innovation in materials and her pursuit of cross-border art have become PRADA's unique style. Including the spring and summer bowling bag and crocodile doctor bag in 2000, and this year's fuzzy design with "Gazar", a kind of cotton gauze used in luxury clothing design in the 1950s, combined with punk fairy tale painting design, can always surprise people.

1992 Miuccia PRADA launched MiuMiu, a brand with lower price, and implanted the idea that a big woman dreams of becoming a little girl into the brand. 1996, Prada group founded PRADAHoldingBV, and incorporated international famous brands such as Fendi, Helmut Lang and jil sander into the group.

MiucciaPRADA is fully responsible for all the creative decisions of PRADA and tries to give a perfect interpretation to every detail. This attention to detail is fully reflected in her demanding of excellent materials and exquisite craftsmanship, and she won the international award of the American Fashion Design Council with 1993, which is the highest honor awarded to designers by the fashion industry. In 2003, The Wall Street Journal nominated her as one of the 30 most influential women in Europe. MiucciaPRADA, with its excellent management skills and extraordinary design works, has shaped PRADA into the most popular luxury symbol in the world today.