How many marketing models are there?

0 1 marketing mode is a system, not a means or way. In fact, there are many methods, one is about the market, and the other is about customers marketing through two channels. Subdivision includes experiential marketing, one-to-one marketing, global localization marketing, relationship marketing, brand marketing, in-depth marketing, network marketing, excitement marketing, database marketing, cultural marketing, chain marketing, direct sales and so on.

Marketing mode means that people adopt different methods in the marketing process. In fact, there are many ways, one is about the market and the other is about customers.

1, market segmentation method, a marketing model summarized through the segmentation and extension of enterprise management system.

2, customer integration method, through the establishment of customer value core, integrate all aspects of enterprise resources integrated marketing model.

The marketing model is a marketing system built with enterprises as the center, and integrated marketing is a marketing system built with customers as the center. On the basis of these two models, many methods are derived around the specific marketing process.

1, experiential marketing

Experiential marketing is to redefine and design the thinking mode of marketing from five aspects: consumers' feelings, feelings, thinking, actions and relevance. This way of thinking breaks through tradition? Rational consumers? Assuming that consumers are both rational and emotional when consuming, the experience of consumers in the whole consumption process is the key to study consumer behavior and corporate brand management.

2, one-to-one marketing

One-to-one marketing mainly belongs to integrated marketing mode. ? One to one marketing? The core idea is: Want? Customer share? Customer-centered interactive dialogue. Customization? . Should enterprises focus their market share on individual customers? Customer share? Come on, pay attention to the share of this enterprise's products in all products owned by customers, and strive to improve the share. ? One to one marketing? The implementation of customization is based on the fact that the profit of customization is higher than the cost of customization, which requires the cooperation of marketing department, R&D department, manufacturing department, purchasing department and financial department. The marketing department should determine the degree of customization to meet customer needs; R&D department should redesign products most effectively; The manufacturing and purchasing departments must ensure the effective supply of raw materials and the smooth production; The financial department shall provide the production cost status and financial analysis in time.

3. Global localization marketing

Global marketing refers to the adoption of a unified standardized marketing strategy in the world, which belongs to the marketing model. The premise of application is the similarity of national markets and the advantages of economies of scale. Localization marketing is a marketing strategy tailored to the different needs of each local market. It has the advantages of good marketing effect but high cost when used under the premise of great differences in various markets.

4. Relationship marketing

Relationship marketing regards marketing activities as an interactive process between enterprises and consumers, suppliers, distributors, competitors, government agencies and other public, and the core of enterprise marketing activities is to establish and develop good relations with these public. As an enterprise, meeting the needs of customers is the first condition for survival, but enterprises should always pay attention to the changes of competitors and stay one step ahead of them. In the contest with competitors, enterprises should consider their own costs and take a moderate lead.

5. Brand marketing

David ogilvy, a world-famous advertising master, once explained the brand as a complex symbol, which is the intangible sum of brand attributes, name, packaging, price, historical reputation and advertising methods. Brands are also defined by consumers' impressions of their use and their own experiences. ? When an industry is changing from a seller's market to a buyer's market, the mode of industrial growth is changing from quantity scale to quality benefit. In the process of this change, brand, as an important force, plays a great role in winning or losing the market. An influential brand can conquer consumers and gain more and more market share, which has been fully demonstrated in the fields of home appliances and clothing, and the future real estate market can not be separated from the market competition law of this brand. Brand competition is a competition centered on brand image and value, and it is a new competitive situation.

6. Deep marketing

In-depth marketing is a brand-new, interactive and more humanized marketing model and concept, which aims to realize in-depth communication and recognition between enterprises and customers, and change from caring for people's explicit needs to caring for people's implicit needs. The core of in-depth marketing is to make a fuss about in-depth words.

7. Internet marketing

The essence of network marketing is the operation of business information. The so-called business information can be decomposed into three elements: commodity information, transaction information and sensory information. Any kind of business communication actually contains these three kinds of information, and the marketing method based on the Internet is to formulate different information operation strategies according to different stages of enterprise operation, and mainly realize marketing design and operation through network.

8. Excited marketing

You must use it effectively? Appropriate and unexpected? The method of interest positioning is to find out the core point of consumers' expected interest in your product. And how to establish differentiated brand impression in consumers' minds through positioning strategy.

9, database marketing

The macro-operation era of enterprises going to market through pure mass marketing and brand marketing is coming to an end. As a personalized marketing method, database marketing will become an indispensable enterprise ability and powerful tool at every stage of acquiring, retaining and developing customers.

The core elements of database marketing are to collect, sort out and analyze customer-related data, find out the target communication, consumption and service targets, and carry out targeted marketing and customer care activities, so as to expand market share and customer share, increase customer satisfaction and loyalty, and achieve a win-win situation for enterprises and customers.

10, cultural marketing

Words without words are not far away; Enterprises have nothing to say, but they will do it soon. This means that in the process of enterprise development, it is difficult to achieve rapid development without cultural marketing. Cultural marketing emphasizes cultural elements such as enterprise's concept, purpose, goal, values, employee's code of conduct, management system, enterprise environment, organizational strength and brand personality. Its core is understanding, respecting and putting people first, mobilizing people's enthusiasm and creativity, and paying attention to people's sociality. Culture in a broad sense refers to the sum of material wealth and spiritual wealth created by human society in historical practice. Culture in a narrow sense refers to social ideology and organizational structure. Cultural marketing in marketing refers to the behavior that enterprises (or organizations) take culture as the main body in marketing.

1 1, chain

When it comes to chain operation, a crucial problem faced by enterprises is how to replicate and expand their own stores and carry forward their successful experience. The core factor is the complete cloning function. Of course, chain operation needs to copy the enterprise model in the course of operation, so as to complete the chain development of enterprises. When using this tool, enterprises should start from the following aspects: first, they should find out their family background, understand their actual ability and status quo, and foster strengths and avoid weaknesses; Secondly, it is necessary to summarize the successful experience or so-called core competitiveness of enterprises, further refine and formulate standardized management processes of their own enterprises, so as to facilitate the further development and growth of enterprises; Then, enterprises should understand the actual situation and adjust measures to local conditions when expanding in chain, and can't copy them blindly.

12, direct sales

? Direct selling mode? In essence, it is to reduce the circulation cost of products by simplifying and eliminating middlemen and meet the needs of maximizing customers' interests. In the non-direct selling mode, there are two sales teams, that is, manufacturers to distributors, and then distributors to customers. In order to carry out direct selling, the company must first study the customer's needs, not competitors, and cut into the market by segmenting the market and providing heterogeneous products. Secondly, it is necessary to increase the tentacles of direct selling and maintain interaction with customers, such as online direct selling, e-commerce, DIY order taking and telephone direct selling. Thirdly, there must be scientific methods to manage the direct selling team and ensure the efficient operation of the sales team.