Is there a good prospect for selling gifts?

Promotional gifts is a hot concept that has attracted people's attention in recent years. The background is that when price reduction has become a habit, all kinds of businesses are trying to find ways to win the market besides "price war" and use some "atypical" promotional means to win the attention of the media and the eyes of consumers.

1. Give corresponding gifts when buying products (it can be buying big and giving small, buying main products and giving peripheral gifts, giving unique and novel small gifts, etc. ); 2. Take part in the lucky draw after purchasing the product, and a valuable gift will be given in the lucky draw;

3. Add a small amount of money when buying products, and you can get the supporting products related to product purchase. Consumers are entering an era of rational consumption. Although some weird promotion methods can temporarily attract the attention of the market and consumers, when consumers really choose consumer goods, they may not necessarily choose such products. Appropriate promotion means and the quality and service of the products themselves are the key to win the market.

Gift recommendation:

1. To promote sales, we must first choose promotional gifts. The requirement of choosing a good promotional gifts is that the target audience likes it, and the novel products satisfy the curiosity of the target audience, which is of practical value and will not be lost when taken back.

2. Gifts that can bring convenience to the life or family of the target audience and help the company's products to be stored or eaten, but are cheap and meet the scarcity needs, further aggravate the purchasing psychology of the target audience.

3. At present, food companies, beverage companies and other fast-moving consumer goods companies can choose the products of Esophagus for promotion for four reasons:

A. Novelty products refer to novel products that have obtained patent certificates issued by the State Patent Office and are not available in the market at present.

B. the target audience likes to buy food and drinks. Condiments are stored at home with a series of foods, and your food will be stored by the target audience when you buy it, so you send one or several food butlers to your target audience to help them manage the food and drinks they buy and eat them during the shelf life, so that your food can be safely consumed every time, so it is very suitable. If you give it to him, he will never throw it away, because it can help him manage the food, and every time he opens it, he sees the food housekeeper given to him by your company, so he has established customer loyalty.

C. it is cheap and suitable for promotion. Although the gourmet housekeeper is a patented product, the price is very cheap and can be customized for more than one yuan. Let a patented product give you a promotion, as a value-added gift to repay your target audience, and better enhance the value of your company's products.

D promotional gifts or value-added gifts are very common in the market now, not to mention patented products, so these can be processed and bought everywhere in promotional gifts, which can't satisfy the curiosity of Chinese people. Therefore, promotional gifts or value-added gifts are getting less and less attention, and more and more attention is paid to price wars. The price war has become a desperate object, which makes the profits of enterprises lower and lower and the investment bigger and bigger.