Traditional Culture Encyclopedia - Traditional virtues - What are the characteristics of office supplies industry?
What are the characteristics of office supplies industry?
1, with great market potential and enhanced purchasing power. The development of society requires the cultural quality of the people to be further improved, so the investment in education is increasing, and the office supplies industry has a very broad consumer market.
2. The diversified and multi-level consumption structure of office suits has been formed, and it is constantly developing to high-end products.
3. With the development of computer network technology, new changes have taken place in the traditional way of working and learning.
4. In terms of commodity circulation, e-commerce also has a strong development momentum. Last year, the opening of "An International Office Supplies Flagship Store Chain Enterprise" in Shanghai intensified the brand flagship competition in the industry.
5. Government procurement has expanded from trial operation to universal behavior. High-value office supplies, such as photocopiers, are soon included in the scope of government procurement, and ordinary office supplies are gradually included in the scope of government procurement.
With the maturity of office supplies specialty stores and professional markets, the influence of the wholesale market is gradually decreasing. This requires the management level and service connotation of operators to extend to the top, and the middle and high-end products with brands as the mainstay will become the mainstream of consumption. In addition, with the enhancement of people's awareness of environmental protection, non-toxic and office supplies developed with recycled materials will also become the mainstream of consumption.
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