Chow Tai Fook opens unmanned retail, is it a sword or a trend?

Unmanned retail is indeed a big trend, but the current penetration rate is still very low, people's acceptance is not yet high. In this context, Chow Tai Fook can say he dared to be the first, is gold jewelry and played unmanned retail. Unmanned retailing is an industry that has emerged and developed rapidly in recent years. Drinks, lipsticks, toys, etc. are the most common products modeled using unmanned vending machines. They are small products, inexpensive product prices, wide audience and large daily demand. The difficulties are much greater.

Unmanned retailing is indeed a big trend, but the current penetration rate is still very low and people's acceptance is not yet high. In such a context, Chow Tai Fook can be said to be very bold, gold jewelry no one retail. The unattended jewelry retail store is called "Youbao box". It was created by Chow Tai Fook Jewelry and Youbao Group*** together. It integrates three functions: self-sale, intelligent fitting and convenient payment.

Chow Tai Fook staff told reporters that there are currently two . The smart sales cabinet is divided into a shopping area and a trial area. The shopping area provides self-purchaseable jewelry, including gold, jewelry bracelets, necklaces and so on. The jewelry sold in the cabinet is basically the same as the store. In the trying on area, there are seats, trying on mirrors, etc. available for guests. There is also a video tutorial on top of the smart cabinet. Consumers can use their phones to scan and finish trying on and purchasing their own jewelry.

Why did Chow Tai Fook set up a vending cabinet next to the counter? Chow Tai Fook said the unmanned retail layout was planned by the company's headquarters. Nowadays, unmanned retail is a trend. Self-purchase can increase the privacy and convenience of customers' shopping and meet the consumption needs of young people. People have different reactions to this fashionable gold jewelry vending cabinet. Some people will feel comfortable and can choose according to their own preferences. Still some people find traditional jewelry purchased over the counter more reassuring and safe.