The most commonly drunk wine in Guangdong and the most commonly drunk wine in Sichuan Province

Chrysanthemum wine is the most commonly drunk wine in Guangdong

The most commonly drunk wine in Sichuan is beer Langjiu

Sichuan, the land of Heaven, is one of the birthplaces of ancient Chinese civilization. Sichuan has a long history of brewing wine and is known as the hometown of famous wine. Since the reform and opening up, Sichuan's economic development has made unprecedented achievements, as a pillar industry in Sichuan, Sichuan wine, but also in the reform and opening up of the colorful, fragrant at home and abroad.

I. Legends about wine and the origin of wine

Wine is a very strange and wonderful drink. There is almost no nation in the world that does not drink wine. China is one of the first countries in the world to make wine, and has made great and special contributions to the development of the world's wine-making technology.

So when and by whom did wine begin to be brewed? The ancient books say different things. There are two kinds of legends: one is that Yi Di began to brew wine. The Shiben says: "Yi Di began to make wine and mash." The "Strategies of the Warring States" (战国策-魏策) says: "In the past, the emperor's daughter made Yi Di make wine and make it beautiful, and gave it to Yu, who drank it and sweetened it." Another legend is that Du Kang invented wine making. Who was Du Kang? There are many different opinions. Some say he was from Shaanxi, some say he was from Henan. Some say he came from the people, while others say he was from the nobility. The Shuowen Jiezi (Explanation of Chinese Characters) says: "Shao Kang, Du Kang." Shao Kang was the fifth king of the Xia Dynasty, the first dynasty of China established by Qi, the son of Xia Yu, and Shao Kang means Du Kang, so Du Kang was a king. The impact of Du Kang's wine-making was quite far-reaching and later became synonymous with wine. Cao Cao wrote in his "Short Songs of Songs": "When we sing to wine, what is life like? It's like the morning dew, but the days are long. When I am generous, my sorrows are unforgettable, what can I do to relieve them? Only Dukang." Today's Dukang wine is named after this.

It is worth noting that Xu Shen in the "Shuowen Jiezi" "wine" in the article, first said "the ancient Yidi for wine and mash", and then said "Dukang for broomcorn millet wine". This means that Yidi was first, and Dukang was second. The "wine and mash" made by Yidi was a kind of grain wine mixed with juice and dregs. Du Kang made "Panicum wine". Panicum is a generic term for sorghum, which means that Dukang made sorghum wine. Sorghum is rich in starch, especially a small amount of tannin, is the main source of aromatic substances in the wine, so sorghum is a very good raw material for brewing, many of Sichuan's wine, such as Luzhou Laojiao, Wuliangye, Langjiu, Jiannanchun, etc. are brewed from sorghum as an important raw material.

Since Yidi made wine earlier than Dukang, and Yidi was one of Xia Yu's men, where was Xia Yu from? In the ancient history of Sichuan legend, centered on Xia Yu, includes three aspects: First, Yu was born in Shi Niu. In the Book of the King of Shu, it is written, "Yu was born in Guangru County, Wenshan County, and was born in Shi Niu." According to expert evidence, Guangru County in Wenshan County is in Beichuan County in the upper reaches of the Min River in northwestern Sichuan, or in the territory of present-day Wenchuan County. Secondly, Yu married Tushan. The Book of the King of Shu contains: "(Yu) Tushan married his wife and gave birth to a son named Kai." Some people believe that Tushan is the city of Chongqing today. Thirdly, Yu ruled over water in Sichuan. In the Shangshu-Yugong, it is written, "(Yu) guided the river from Minshan, and the east part of the river was called Tuo." The above records show that Yu was born in Sichuan, married and had children in Sichuan, and built his career by treating water in Sichuan. Yu's development of the northwest region of Sichuan has increased the population and promoted the development of agriculture, thus providing indispensable conditions for the brewing of wine, from which it is presumed that Yidi's brewing of wine to offer to Yu seems to have something to do with Sichuan as well. Sichuan may be the home of Chinese wine.

But legends are always legends. I'm afraid we'll never be able to argue about the invention of wine and its birthplace. Jin Jiang Tong in his "wine grant" said:

The rise of wine, from the emperor. Or cloud Yi Di, a said Dukang. There is not enough rice, commissioned by the empty mulberry. Deposited into flavor, long storage gas fragrance. This is out of this, not by the strange side.

According to Jiang Tong's statement, the wine originated in the "Emperor" when the rice is not eaten, placed in the hollow of the mulberry tree trunk or placed in the mulberry forest, after the "accumulation", "stored for a long time! After "accumulating" and "storing for a long time", it can change its flavor and aroma into wine. Yidi and Dukang are just good at brewing wine, and there is no mysterious "magic formula". Jiang Tong said the emperor, can be understood as the ancient times of the so-called "three emperors" Fuxi, Suiren, Shennong so-called "three emperors" in the earliest Fuxi, can also be understood as "three emperors". Fuxi taught the people to make nets for fishing and hunting; Suiren drilled wood for fire and taught the people to cook food; Shennong taught the people to farm. These three emperors are symbolic figures. Their activities to teach the people, reflecting the development of economic life in primitive Chinese society. It should be said that the origin of wine in the primitive social period is in line with reality.

In our daily lives, we often encounter such a phenomenon, such as peaches, pears, grapes, etc., placed there for a long time, slowly "moldy", exuding a fragrant smell of wine. This is mainly a microorganism - yeast credit. Yeast breaks down sugars to produce alcohol and carbon dioxide. This phenomenon is called "fermentation". In ancient times, humans discovered that naturally fermented wild fruits were tasty, so they picked them and stored them, consciously fermenting them into wine before enjoying them. This kind of naturally fermented wine can be said to be the most primitive wine.

The ancient saying goes: "The beauty of Qingdao began with Lei Yue". Strictly speaking, the development of agriculture, food surplus, is the brewing premise. When mankind entered the agricultural society, the forefathers produced grains can not be like sugary wild fruits by the role of yeast in nature and direct fermentation into wine? The answer is: no. Because grains are rich in starch, which must be hydrolyzed into maltose or glucose before it can be liquefied. From the chemical point of view, glucose, fructose, maltose, etc., can be directly by the role of yeast to produce alcohol, which is generally called "alcoholization" in winemaking. However, starch can not be directly by the yeast to produce alcohol, it must be hydrolyzed into maltose or glucose, before "alcoholization". This transformation of starch into sugar is called "saccharification" in brewing. That is to say, the starch-containing grains brewing, to go through two stages: one is the "saccharification" stage, the second is the "wine" stage. The ancestors in the long-term practice, found that the moldy and sprouted grains soaked in water, can also be fermented into wine, after countless tests, finally invented a grain saccharification and liquefaction of the two stages can be combined with the brewing of wine products, which is the liquor quartz. Jiuqu is a fermentation agent made from grains. It contains a large number of microorganisms. By brewing with it, the starch could be saccharified and liquefied at the same time, in a continuous and intersecting process, instead of following the two steps of saccharification and then liquefaction to make wine. This kind of brewing process, in today's words, is called "compound brewing method". According to the Shangshu, King Wuding of Shang once said in conversation with his ministers, "If you make wine, you can only make cork." Tiller, niè, originally means grain bud. Qu Tiller is the wine quill. During the period of Wu Ding about 1200 years BC, that is to say, about 3200 years ago, China has matured the use of wine qu to brew wine.

The invention and use of wine quill was a great leap forward in China's brewing process, and became a brilliant achievement in the history of the world's brewing. It is much more advanced than the process of saccharification of malt followed by yeast fermentation. In the West, although the ancient Egyptians and Babylonians had long been able to brew beer, the main grain alcohols of Western countries, such as whisky and vodka, had been using the method of malt saccharification plus yeast fermentation. Until the 1890s, the French Calmet from China's wine, isolated from the sugar and can play a strong role in the role of wine mold strains, used in the production of alcohol, the name is "Famino method", only a breakthrough in the West brewing the saccharification agent must be malt can not be the situation. So some foreign scholars believe that the invention and application of the Chinese wine song, should be ranked with the compass, gunpowder, papermaking, printing four major inventions, as the Chinese people to mankind made the "five big hair

Chinese have a saying: no wine is not a feast, I want to say, no wine into a big contract. Wine is a good thing in the field of marketing. Of course, the marketer in me can't get drunk, and my God - the person I'm signing the contract with - has to be at least seven points drunk.

Wine is magic." Li Bai's "a hundred poems in a cup of wine", this is great beauty; Zhao Kuangyin "cup of wine to release military power", this is great wisdom. We Liu Yanwu, a big bowl of wine, drink too much, drunk, injured, this is the great righteousness. Wine and meat through the gut, any ditch is flat, what is not successful?

"Raise a cup to invite the moon, drink to become three people" This is the talent lonely time, "to the wine when the song, life geometry!" This is the hero lonely time, China's accession to the WTO, the representatives of China and the United States to raise a glass to celebrate, this is the time to **** win. Therefore, successful bulk marketing is always inseparable from the wine.

The reason why our branch's 2004 marketing platform has achieved such brilliant results is due to the branch's wise leadership, to the hard work of all the marketing staff, and also to the wisdom of the marketing staff's strategic use of wine culture.

Comrade Liu Yanwu, the assistant director of our platform, made full use of the opportunity of the leaders of the society to dine with the mayor and borrowed the wine culture to carry out marketing work skillfully. Although he was injured for drinking, lying in the hospital bed, but with the sincerity of the people, the work of the full enthusiasm moved the leadership of the city of Zhongshan. With the help of the leadership of the branch, the work of the marketing platform has been strongly supported by the Zhongshan Municipal Government.

In a few years of marketing practice, I also y realize the magic role of wine in marketing work. 2003, the leadership assigned me to Yunfu to carry out marketing work. As we all know, Yunfu is one of the economically backward mountainous areas of Guangdong, coupled with my lack of familiarity with Yunfu, to pull out money from such a poor mountainous area, it is simply difficult to work for a long time with no progress. By chance, I met Ms. Ye Zhirong, the Minister of Publicity of Yunfu Municipal Party Committee, at a banquet hosted by a friend from the Propaganda Department of the Provincial Party Committee. China's magical wine culture enabled me to meet and get to know Minister Ye, and eventually made Minister Ye a big sister on whom I could fully rely in Yunfu. With the help of Big Sister Ye Zhirong, Yunfu Daily, a fortress that Xinhua News Agency had long been unable to conquer, was finally taken down by me.

Wine is the spirit of joy! People often use wine to describe, often easy to ignore its bitterness! Through drinking, we can feel the hard work and tears of marketing. Liu Yanwu, Chen Songbo, Lai Yanhui, Zhang Biao, almost every marketer can tell a whole lot of stories about marketing without getting drunk. One of the most heartbreaking stories is that of the family members who silently stand behind the marketers and look forward to returning home late at night. Our marketers sometimes have to drink in order to work, and once we get drunk, we can't describe how hard it is in our hearts. Some of them still have loving wives and lovely sons waiting for him to go home, sometimes from 10:00 p.m. until 12:00 p.m., and from 12:00 p.m. until 1:00 a.m. the next day, whenever the families of the coworkers inquired about the reasons for not coming home, we can not talk about it is in order to get drunk in the marketing, the embarrassing scene is not moving.... ...

People say, there is a golden house in wine, and there is a jade in wine.