How do you say soft advertisements and hard advertisements in English?

Soft advertising: the concept of soft advertising: soft advertising is to implant a product information into a certain media, so as to achieve the effect of advertising. Commonly used forms of soft advertising: soft text, video soft advertising, e-book soft advertising and so on. Soft advertising is a popular advertising trend and a form of advertising that consumers are willing to accept. Advantages of soft advertisements: It is more acceptable to consumers than some traditional hard advertisements. Because consumer research is losing interest in hard advertising.

Compulsory advertising:

Hard advertisements (mainly TV advertisements)

Advantages: fast transmission speed and strong "lethality"; Involve the widest audience; Frequent repetition can increase public impression; Lively and lively;

Disadvantages: weak penetration; Strong commercial flavor, low credibility and poor timeliness; High advertising costs and compulsive preaching; The delivery content is simple and the time is short, such as the tip of the iceberg.

Soft advertising (mainly newspapers and magazines)

Advantages: strong relative permeability; Light commercial taste, high credibility and strong timeliness; Low-cost advertising, progressive narration; Consumers can increase their knowledge and broaden their horizons;

Disadvantages: slow transmission speed; The objects involved are relatively narrow and limited; Relatively weak in increasing public impression; Staticity