Types of social networks.

According to different social purposes or communication topics, the current social networks (social networking sites) are mainly divided into four types:

(1) Entertainment and making friends. Well-known foreign countries such as Facebook, YouTube, Myspace, and well-known domestic countries such as Maopu.com, Youku.com, Youth Entertainment, etc.

(2) Material consumption. Activities involving all kinds of product consumption, leisure consumption and life Pepsi, such as the aforementioned word-of-mouth network and public comment network, are mainly catering, leisure and entertainment, real estate transactions and life services.

(3) Cultural consumption. It involves books, movies, music and so on. For example, the well-known Douban. com in China, its main activities are book reviews and music reviews.

(4) comprehensive type. Topics and activities are varied, involving a wide range of fields of individuals and society, and have strong publicity. For example, the powerful community of People's Network has a great influence on the exchange of topics among the whole people; Tianya Community is a comprehensive social networking site focusing on entertainment, making friends and communication. The well-known topic of Baidu Post Bar is ubiquitous. Generally speaking, all social networking sites are characterized by leisure, entertainment and verbal communication, and the final product is to help individuals build a network relationship circle, which is increasingly superimposed on the daily interpersonal relationship circle of netizens. With the help of the social platform of the Internet, netizens have experienced an unprecedented "crowd" atmosphere and a sense of collective strength.

The network not only provides people with more information, but also provides a wide range of interpersonal opportunities, which provides a new interactive space for broadening social relations. In the agitation of multiple values, netizens communicate, understand or know each other through learning, communication and reference. In the highly informationized and automated network society, home office, online school, online shopping mall, online hospital, online library and e-banking are no longer dreams. In a word, in this special communication environment, people will integrate themselves into the "infinite" network group with the flow of network information, and the scope of social communication will be multiplied, which will help people to establish new social relations and expand their socialization. Network life has increasingly become an important part of people's lifestyle, and network socialization has become a new way of communication for modern human beings. This brand-new mode of communication is profoundly affecting the traditional mode of communication in human society and changing people's way of thinking, behavior and lifestyle.