How do traditional small and medium-sized enterprises do well in network marketing

So, what causes the unsatisfactory effect of enterprise network marketing? Is it because of the money? Or human factors? How can we improve the level of enterprise network marketing and obtain satisfactory results? Most traditional enterprises have started online marketing. As for the effect, according to the different stages and scales of enterprise development, different goals, different standards of natural measurement, some need traffic, some need consultation, some need trading, some need brand recognition and so on. Although the ultimate goal of an enterprise is benefit, according to different stages of development, the natural emphasis is different, and so is online marketing. So what are the factors that affect the effect of enterprise network marketing? There are five main factors that affect the effect of enterprise network marketing: 1, website, or the marketing power of marketing website. Whether an enterprise website has strong marketability, good credibility and communication power is the most basic prerequisite for the success of online marketing. As far as the whole online sales process is concerned, customers will eventually find the products or services they intend to buy through the website and finally come to the door. Therefore, having a website with marketing power is very important for small and medium-sized enterprises to carry out online marketing. Enterprise network marketing starts from the website. The current website is different from the previous one. Just build a website. It is very important for small and medium-sized enterprises to develop online marketing and have a website with marketing power. If a website has no marketing function, it is natural to talk about the effect of online marketing. But what is a marketing website? As an enterprise, does the enterprise website have marketing factors, and from which aspect to measure it? Specifically, the marketing power of a website is manifested in communication power, sales power and credibility. If it is implemented, it should be detailed from many factors such as website structure, website positioning, website layout, website function, website copy visual performance and so on. In short, a website (online shop) with high conversion rate is a marketing website or online shop. A marketing website should at least have a good customer experience, complete and safe functions, content with great sales force and credibility, and a website with internal optimization characteristics of search engines. 2. Effective factors of network promotion Most people set the core of network promotion on the choice of promotion methods and channels, instead of using the promotion methods suitable for them to promote corporate websites, and build the core on communication and providing customer value, so there was communication and promotion, but there was no effective achievement rate. Most of the information is regarded as spam, or the information is hidden and can't be found. The core of promotion is definitely not what method is used, but the core value of promotion information determines the promotion effect. Generally, when I do network promotion, I always consider three questions: 1. Where are the customers? Their behavior determines what way we take; Second, how to design and disseminate information? First ensure that the target audience is not annoying, and then pursue to impress customers; Third, how to integrate multiple channels to deliver information to customers? Simply put, network promotion begins with analyzing the target audience. First, find the right person, be talkative, smart, valuable and impulsive. 3. Enterprises with many factors of website conversion rate think that customers can come to the door as long as they leave their contact address or telephone number on the website after establishing the enterprise website. This single passive transformation method is obviously difficult to transform visitors into customers in time. Business opportunity information message, free call back, instant chat tool use, enterprise map navigation, customer ordering function, etc. These extremely important transformation methods have never appeared in corporate websites. Another point is whether your online customer service staff is professional enough, whether they have a clear understanding of products and services, whether they have good online sales skills and service awareness, and whether they have strong sales guidance thinking! There are two main indicators that determine the conversion rate: the sales force of the website and the accuracy of traffic. Then all our work revolves around these two factors, from project planning, project schedule, project personnel team configuration, project development steps and so on. To ensure that the project is planned, controllable, organized, led, responsible and divided. Secondly, in the strategic planning of the website, we should integrate all relevant customer experience factors and customer preference characteristics, build excellent sales force, and consider seo and other factors; Third, the website promotion strategy must clearly analyze the customer network behavior, customer circle, customer network cultural psychology and other factors. To ensure accurate communication and value communication. Fourth, after accurate traffic comes to the website, traffic visitors are attracted by the content of the website and start online consultation or telephone consultation, the sales ability of our customer service sales staff determines the conversion rate. 4. Effective data analysis and system operation Many companies that started online marketing earlier, and all of them have special personnel in charge of online promotion, have done a good job in online marketing, but in fact, none of them know the daily IP volume, daily average consultation volume and final sales transaction data of the website, and have not done any statistical monitoring work on the data at all, let alone data analysis. Statistical analysis of data is an extremely important link in all aspects of network marketing. Data can help us find problems, thus helping enterprises to adjust their strategies, solve problems and improve the overall operational efficiency of the website. Generally speaking, the most basic data indicators of the website are: seo keyword ranking of the website, independent visitors of the website, website consultation, website trading customers, website sales, etc. First of all, before data analysis, data statistics and monitoring should be done first. What should we analyze if there is no data? Data monitoring and statistics is a daily and continuous work. Secondly, it is meaningless to look at a data in isolation. Only through the horizontal, vertical and cross analysis of the data can we find the problem. For example, this month's traffic changes compared with last month's traffic, which is the simplest comparison in vertical time. Everyone knows, but if the website visits, website consultation, website turnover, website promotion, website promotion expenses, website operation expenses, transaction income and other data. It's all related analysis, which will be more troublesome. Further, how to cross-analyze the relevant factors of the transaction from the time period, region, and even age, gender, occupation and other aspects of the source of the visit?