What does WeChat business mean?

Wechat service is a new service based on the space of mobile internet, with social software as a tool, people-centered and social as a link. It is the title of mobile e-commerce practitioners, which refers to individuals or small teams who start businesses freely through fragmented time. It is an economic model of light entrepreneurship and sharing.

The mode of WeChat business is: WeChat business = consumer+disseminator+server+entrepreneur. Wechat business is based on WeChat's ability to "connect everything" and realize social sharing of goods, recommendation of acquaintances and display of friends circle. From the flow of WeChat business, WeChat business mainly consists of four parts: a perfect trading platform, marketing plug-ins, distribution system and personal sharing and promotion of micro-customers.

20 1 965438+1October1,"Electronic Commerce Law of the People's Republic of China" was formally implemented, WeChat business was included in the category of e-commerce operators, and consumers' rights protection had laws to follow.

Extended data:

According to the "Panoramic Survey and Development Strategy Research Report of China WeChat Business Industry in 20 16-2020" issued by china electronic chamber of commerce WeChat Business Committee, by the end of 20 16, there were nearly 30 million WeChat business employees and the sales of WeChat business brands reached 500 billion yuan. In 20 17, it will maintain a growth rate of more than 70% and release 860 billion yuan.

According to the data in "20 16-2020 China wechat business industry survey and development strategy research report", beauty, knitting, maternal and child, big health and agricultural specialties occupy the main market share in wechat business.

References:

Baidu Encyclopedia-WeChat business