How to join Poundland? Is the threshold high?

Jindo stationed relative to other platforms threshold is low, Jindo stationed personal store and company store two ways, the following is the Jindo all kinds of items margin map:

You can see stationed in the Jindo margin are relatively low, Jindo can also be sold first and then pay the margin, this is Jindo stationed threshold is relatively low a manifestation of. In Taobao platform, an ID card can only open a store, and Pinduoduo an ID card a category can open two stores.

In the Pinduoduo platform, a company in the same category can open five stores, if you have a company with N trademarks, then you can open N flagship stores. Of course, no matter what type of store you open, you need to submit the required submission of qualification certificates.

So someone has to ask, is it better to open a personal store, or open a company store is better? Here is a list of individual stores and company stores of their respective advantages:

The advantages of individual stores

Low cost of entry, registration of a company is also several thousand, but will be less than the company store a lot of resources activities, resources bit.

The advantages of the company store

Company store more than a few activities and resources bit, in terms of search on the company is no support, but in the future, if the company store draws, it can give support. Open company stores also improve brand image, increase trust in consumers, conversion rate and product premiums are helpful, the disadvantage is that the cost is relatively high.

Additionally why said in Jindo stationed low cost, there are several reasons:

1. Low cost

Opening a store cost is very low, the margin need not say more this has been understood. Poundland does not have any deductions, only six thousandths of a transaction fee, this cost credit can not be calculated.

2. Promotion cost is low

PuDuo through train click cost evaluation 0.3-1 yuan or so.

3. Low visual cost

Doing Pinduoduo does not require a lot of investment in artwork, as long as the price is in place, it is ok.

4. Customer service input is low

Using Jinduoduo do not like to chat, basically is to buy, so a customer service basically can handle 5000 single orders per day.

5. Poundland's after-sales cost is very low

Poundland's price is cheaper, 20 yuan to buy, you return to return 10 yuan, some even 15 yuan, consumers feel uneconomical, and there are some consumers who are older, can not find the refund, and do not like the refund.