Outdoor clothes too rustic? I don't blame you, these 10 outdoor brands look good any way you wear them

You're an outdoor enthusiast and you want to show off your outdoor identity every now and then, I get it.

But, it may not be necessary to wear a rashguard every day. Doesn't it smell good to have a little bit of outdoor element and a little bit of trendiness when you're commuting in the city?

If you want to make a little change, it all starts with recognizing the following 10 outdoor brands.

The following brands are not of interest, so choose them with your eyes closed. Not only are they outdoorsy, they're also stylish.

GRAMICCI - street outdoor casual switch

Founded in 1982, the American trend of outdoor clothing brand GRAMICCI, has been given the title of professional climbing pants, popular in the United States, Japan, and other places. and other places.

As Japan has slowly been influenced by the trend culture, GRAMICCI's designs have slowly shifted from the outdoor sector to the trendy. Similar to CHUMS, GRAMICCI has attracted a lot of people with its cartoonish and fun logo of "Caveman.

As an outdoor fashion brand, GRAMICCI is very strict with fabrics, and their pants have their own strengths in functionality and durability.

Based on the study of human dynamics, the pants are introduced for life and outdoor. One of the big names is the "triangular crotch" that has been successfully patented, allowing the legs to spread easily for comfort.

GRAMICCI has expanded its expertise in the outdoor field to the dimension of trendy pants, and has had co-branding collaborations with top Japanese trendy brands, such as White Mountaineering, SOPHNET, N.HOOLYWOOD, BEAMS, etc., which have been successfully integrated into the lives of Japanese youth.

Patagonia - making eco-friendly apparel that enhances the relationship between man and nature

Founded in 1973, Patagonia was in the midst of the American outdoor lifestyle craze. Founder Yvon Chouinard, a rock-climbing enthusiast, teamed up with Doug Tompkins, the founder of The North Face, to drive from California to Patagonia, Chile.

It was a storied journey that led to the birth of Patagonia, which is now recognized by the silhouette of Fitz Roy as its logo.

Patagonia is known for its clothing and gear. Known for its apparel and gear, Patagonia's focus is on the ability of its products to withstand the toughest terrain and environments, and the first PILE Fleece jackets in 1977 featured high collars and shearling to keep you warm in the winter.

When it comes to outdoor eco-friendly brands, Patagonia is well known, and Yvon Chouinard's love of the environment and craftsmanship led him to build a clothing brand that enhances the link between people and nature. At a time when brands were busy opening branches, Patagonia was innovating with organic, recycled and other materials to make their clothing more eco-friendly.

Today, Patagonia has its own take on materials and innovation, with the shaggy fleece piece becoming the go-to item for outdoor trendsetters. Patagonia's bold use of color and fleece has helped to multiply the trendiness of Patagonia.

Patagonia's eco-friendly flagship store opened in Hong Kong in 2019, with a complete eco-concept design that emphasizes the brand's mission of "We're in business to save our home planet.

By utilizing discarded materials to transform the interior of the store into a premium interior, the brand's commitment to sustainability is brought to the forefront of the minds of those who enter the store.

In addition, Patagonia opened a flagship store in Beijing's Sanlitun SOHO, which has become a gathering place for outdoor and environmental enthusiasts in Beijing and across the country.

CHUMS - a fun, comfortable and accessible outdoor concept

CHUMS was born in 1983 in Utah, USA, and has always been guided by the concept of a comfortable, happy design. this basis can also reach the affordable price.

Instead of a pure outdoor brand, CHUMS is more like an outdoor lifestyle collection store for the family outdoor crowd, providing a low-cost opportunity for those who want to "play" outdoors.

Compared to traditional outdoor brands, CHUMS is more fun and breaks the hardcore tone of the outdoors. The mascot of CHUMS, the Booby Bird, is a great example of this fun, and it not only adds to the trendiness, but also gives the brand a sense of friendliness and respect for nature.

In addition to basic apparel, CHUMS also has a wide range of picnic gear with Booby Bird on it, which is practical and approachable while also visually pleasing, and is suitable for both outings and everyday use.

Nowadays, major brands in the market are constantly pursuing research and development of technology, hoping to make the outdoors more functional through technology, but CHUMS hopes to embrace the outdoor life through simple clothing, keeping the original heart of the nature.

In addition to this, CHUMS also cooperated with the domestic fashion brand FA2LO to launch a Shanghai limited edition item, which expresses Shanghai's alley life and market culture in the item. Utilizing Shanghai's signature breakfast items such as soybean milk and xiaolongbao as the inspirational starting point, as well as iconic Shanghai landmarks, **** with the promotion of Shanghai's local culture.

Snow Peak - Outdoor Aesthetics from the Inside Out

In 1958, Yukio Yamai founded Snow Peak, a Japanese outdoor brand that represents a sense of challenge to the top. Snow Peak was born out of the momentum of the 1950s and 60s, when the outdoors was a burgeoning lifestyle in Japan, but the gear available at the time didn't meet the demand for the outdoors.

In terms of equipment expertise, Snow Peak has always pursued excellence and professionalism, and with this professionalism, it has become the leading outdoor equipment in Japan, but with a lot of limitations in the early stage, focusing only on professional mountaineering equipment, cookware, etc.

In 2014 Snow Peak was listed on the main board of the Tokyo Stock Exchange, and from this the brand realized that if it was going to continue to grow, it needed to combine the outdoors with aesthetics and align with the aesthetics of the times.

As a result, Snow Peak made its own adjustments, allowing fashion designer Risa Yamai to take over as the brand's lead designer, achieving a high degree of unity between utility and aesthetics.

As you can see from Snow Peak's product releases in recent years, it's looking beyond outdoor gear to lifestyle.

For fall/winter 2019, Snow Peak debuted the TAKIBI Vest, which incorporates Aramid, a material once used by firefighters, for superb abrasion and heat resistance, and also meets the simple and generous daily wear version in terms of appearance.

The Spring/Summer 2020 collection can be switched between indoor and outdoor at will, with fashion items and elements such as vests and stripes, combined with scenarios to create a unique audience for Snow Peak.

In addition, Snow Peak's star product is titanium, which is used in outdoor products that are normally used in aviation or medical fields. It's a great way for outdoor enthusiasts to protect themselves from the heat of the outdoors or in their everyday lives, and it's also easy to store.

Since exquisite camping began to rise in China, Snow Peak has become the first choice of most camping enthusiasts. With the increasing demand in China, Snow Peak has opened an overseas flagship store on Tmall, which allows you to order directly from Taobao, making it convenient for many domestic consumers.

This move also means that Snow Peak has good room for growth in China, and as such, we can look forward to Snow Peak opening a direct store on Tmall instead of an overseas flagship store.

HOKA ONE ONE - outdoor trendsetter

HOKA ONE ONE is now loved by both outdoorsmen and trendsetters, but the history of his development and the symbolism of his name are not the same. history has been as transformative as his name suggests, with 'leaps and bounds' of change.

In 2009, Nicolas Mermoud and Jean-Luc Diard, originally from Salomon, founded HOKA ONE ONE in France, with the intention of being a specialty sports brand focusing on marathons and outdoor cycling.

Thanks to its advanced and unique technology, as well as its love for sports, HOKA ONE ONE has skyrocketed in the running shoe world, becoming the "resident guest" of the marathon.

Its signature chunky sole was unintentionally in line with the trends of the last few years, but even so, the HOKA ONE ONE had never thought of moving into the trendy realm before. Outside forces have also been a solid and powerful invisible push for trends.

In early 2018, WTAPS director Toru Nishiyama recommended HOKA ONE ONE's TOR ULTRA HI WP in a Japanese media interview, which changed people's appreciation of outdoor footwear aesthetics. Although Toru Nishiyama admitted that he is not a professional outdoor runner, HOKA ONE ONE makes Urban Outdoor style more colorful in matching.

The trend-setter's bandwagon inevitably caused prices to move dramatically, and co-branded models followed, all of which were well-received. But perhaps because of HOKA ONE ONE to sports professional and enthusiastic attitude, not only did not lose the outdoor users but let the trend of wearing the crowd to appreciate the attitude.

HOKA ONE ONE, as the best-selling running shoes brand for the trail running crowd, has enough say in professionalism. It is also hoped that through this trend, more people will be driven into the ranks of running and feel the professional attitude of HOKA ONE ONE.

Salomon - running design aesthetics

Salomon, a French brand born in 1947, started as a ski brand, and its main business at the beginning was the fixtures needed in skiing. The main business at the beginning was the bindings needed for skiing.

As the brand matured, it began to move into ski boots and other items, and Salomon's extremely strict requirements for footwear, this professional attitude attracted many outdoor enthusiasts.

Starting in 1991, the outdoor trend broadened to include the hiking market, and the outdoors became the tone of the trend, with people looking to nature but not being able to get started in the professional sports world.

From then on, Salomon began to research outdoor products. When you are specialized enough, there is a unique charm that can change the aesthetics of consumers.

After HOKA ONE ONE, if the second pair of outdoor shoes in 2018 is the core topic of conversation, it is undoubtedly Salomon's XT-6 ADV.Starting in 2019, Salomon began to explode, with professionalism, functionality and a unique angle to make the product present a trendy attribute.

Not only that, but Salomon also has a high-end branch line, S/LAB, born to specialize in in-depth study of trail running.

For example, the collaboration with Takahiro Miyashita's TAKAHIRO MIYASHITA The Soloist has allowed Salomon to enter the public's aesthetics in a professional and stylish way.

In recent years, the trend in China has shifted to the urban outdoor style, and Salomon has become a favorite among the trendy outdoor people.

It's worth mentioning that after being acquired by Anta, will Salomon's product strategy change? Will it affect the tone of the brand itself? These are all questions we need to wait and see.

Nike ACG - the rebirth of the outdoor functional style

Nike is the world's leading manufacturer of sporting goods, including apparel, footwear and even equipment. Nike was founded in 1972 as Blue Ribbon Sports.

Bill Bowerman, one of the founders of Nike, once said: "If you have a body, you are an athlete." And as long as there are athletes in the world, Nike will continue to grow, which has laid the foundation for Nike so many years. This is the main line and audience of Nike for so many years.

Nike's main focus has always been on sports, and it has dominated the development of technology for running and basketball shoes.

But in the late 1980s, Nike turned its attention from sports to the outdoors, launching the Nike Hiking series, which focused on climbing mountains and coincidentally coincided with the public demand for outdoor products.

In an effort to expand into new markets, Nike decided to officially enter the outdoor space with a line of functional products called the Nike ACG (All Conditions Gear) line, which featured everything from apparel and footwear to accessories in order to meet the needs of a wide range of environments.

In the 90s, ACG was at its peak, with mountaineering clothing named after the world's major mountains, which is still unforgettable today. It would have been a great thing to show off at school if you could have worn an ACG mountaineering suit.

In terms of functionality, Gore-Tex fabrics are used, and the wind and water resistance of the outdoors fully meets the needs of hardcore outdoor enthusiasts to fight against harsh environments.

Functionality and aesthetics of the **** survival, is not an easy thing, the early ACG in the aesthetics of the pinch did not grasp the consumer's preferences, slowly towards mediocrity.

In late 2014, Nike invited ACRONYM's mastermind Errolson Hugh to join the ACG's creative team, adding an urban tone to the original hardcore outdoor main scenario, conveying a climate scenario that occurs in the city.

While ACG hasn't made a big splash, it's had a big presence in China, with a dedicated section of ACG products available for purchase at the 001 brand store in Shanghai, for example. And ACG products have been selling well on Nike's website, app, and Tmall flagship store.

The North Face Purple Label - Urban's trendy beauty

The North Face was founded in 1966. Competitive sports were more popular before the 1980s, so most of the brands were oriented towards this trend.

As society evolved, more lifestyle sports like hiking and camping became popular, and with that came the decline of competitive outdoor brands.

In 2003, Goldwin decided to launch a new line and gave nanamica's mastermind, Wing Ichiro Honma, the responsibility for the idea, which led to the birth of The North Face Purple Label.

The reason for the creation of the Purple Label line is that the main line of clothing at the time was for urban outdoor ****, so that people who commute to the city to wear functional, not only did not have more convenient, but also affected the urban pace of wearing aesthetic.

So the birth of Purple Label also means that they want to maintain the functionality at the same time, to improve the product into the city can also wear clothing, the maximum extent of the trend to join the concept of fashion, so that the outdoors and the city is neither separate nor alternative.

Purple Label took advantage of all the details of local Japanese production, utilizing modern European tailoring and a focus on quality to give The North Face a makeover and incorporate technologies like Gore-Tex and Cool Max, striking just the right balance between trendiness and functionality.

At this stage of camping or short hikes, many outdoor enthusiasts are replacing their traditional functional apparel with relaxed, everyday wear that satisfies the sense of the outdoors to a certain degree, but also multiplies the sense of trendiness, making clothing a more convenient tool in life.

As the City boy style grew in popularity, Purple Label gradually developed its own outdoor style in Japan.

For example, in the Spring/Summer 2020 collection, Purple Label used tie-dye, zebra print, lambswool, shaker, tannin, and other current trends to bring color and coordination into the outdoor trend, and also expanded a lot of the urban outdoor audience.

As Purple Label's development built up some popularity, attracted some consumers, and wanted a larger market, The North Face Purple Label collection entered China in 2019, with a store located in Sanlitun, Beijing. This move not only stimulates the Chinese consumer base, but also brings more room for the Purple Label to grow.

Columbia Black Label - When Outdoor Meets Japanese

Born in 1938, Columbia first started by selling raincoats and hats. However, slightly different from traditional outdoor brands, Columbia is more inclined to casual outdoor.

In 2015, the American street brand KITH twice found Columbia to launch joint products, with excellent presentation and influence, leading Columbia in the development of street outdoor field. Though later than The North Face, Columbia has seized the opportunity to expand into new markets.

When outdoor brands launch Japanese lines, the designer's philosophy always influences the direction of the brand. In 2016, Columbia released its Japanese line Columbia Black Label, with Setsugu Kobayashi, the mastermind of Japanese brand Mountain Research, as the designer.

Similar to the philosophy that Setsumasa Kobayashi is developing at Mountain Research, most of Black Label's products are designed and built with the perspective of facilitating people's lives in mind when designing and building mountaineering apparel.

For example, Columbia Black Label x Mountain Research's first joint product, in addition to functionality such as windproof and waterproof, also allows for a wide range of freedom of disassembly and dismantling for various occasions.

Columbia Black Label is not in a hurry to become popular, but to put the quality of the product in the first place. Columbia Black Label in the design of the design, the more suitable for the Asian style into the traditional tailoring, from the silhouette and the style of the start, more aesthetically pleasing to the Asian people, wearing more comfortable.

alk phenix - from snow to urban function

alk phenix, the function apparel offshoot of Japanese ski veteran Phenix, is also loved by outdoor trendsetters. Phenix was the first brand to release down skiwear in Japan and introduced GORE-TEX fabric technology to the country.

In 2015, Phenix launched its own young line, alk phenix, with an impressive urban, functional design. alk means "walk" in Japanese, so the line is positioned for everyday scenarios.

alk phenix utilizes multi-functional designs and cuts that fit the contemporary urban commuter, adding storage details that make life easier, all with an urban functional flair.

It can be seen that the Japanese branch line has gradually matured in terms of fabrics, tailoring and creative design, and has its own system and understanding, which also gives outdoor enthusiasts more space to choose.

At this stage, alk phenix is still a niche brand in China, no matter from the popularity or purchase channels are not perfect, the development of the Chinese market is not big enough. However, a good brand can always penetrate into people's hearts in terms of quality, and we hope alk phenix can have a better development in China.

The outdoors is a cool thing. As the outdoors becomes a way of life and enters our daily lives, we want to make it a part of our city life.

When we are in the city, we still miss the life in the mountains. The grass in the forest, the early morning sun, the bitter cold wind in the valley, the blinding light on the snow ......

In urban commuting, in camping and other light outdoor scenes, outdoor clothing is no longer so extreme. It can be cool, it can be trendy, and it can be worn comfortably and beautifully. The important thing is that the outdoor attributes on us will make us proud of ourselves all the time!

Good-looking outdoor brands go far beyond that

Which outdoor brands are staples in your closet?

Which outdoor brands have designs that make you a loyal fan?

Let everyone see your beloved brands!