Business managers recommend books.

As enterprise managers, what are the challenges faced by enterprise management and where do we want the value to be presented? The following books are recommended by me for business managers, hoping to help you.

One: the foundation will last forever

Mecollins

CITIC Publishing House, June 5438, 2009+10

How to build a great and lasting company? How to maximize the value of employees?

Nowadays, thoughtful people have long been tired of fleeting management ideas such as "buzzwords of the year", and they are eager to get management ideas that can stand the test of time.

This book breaks old myths, provides novel insights and provides practical guidance for entrepreneurs who are interested in building great companies that can stand the test of time.

Collins and Burroughs selected 65,438+08 outstanding and lasting companies for in-depth research in the six-year research project of Stanford University. These companies include General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard and Disney. They have an average history of nearly a hundred years. What are the differences between these companies and their competitors? What magic weapon do they have that other companies don't?

The author of this book transcends a long list of technical terms, refuses to follow the fashion, and discovers the eternal quality that makes excellent companies stand out. Provide practical strategies with hundreds of concrete examples, which are also applicable to managers and entrepreneurs at all levels.

Evergreen Foundation provides a grand blueprint for establishing a long-term and prosperous organization in the 2 1 century.

Two: understand the business

Written by Nickalls, Jim mchugh and Susan mchugh.

Translated by, Huang and Huang Yanfeng

World Book Publishing Company 2065438+February 2006

Understanding Business is the most widely used introductory textbook for business in American universities. Since it was published 30 years ago, it has been revised nine times and sold well. It has been listed as a compulsory teaching material for enterprise management courses by hundreds of universities around the world.

The author collected a lot of feedback from teachers, students and business people through various channels, tested the content and structure of this book with the first-line teaching practice, and constantly updated the new content with the characteristics of the times, making this book a dynamic teaching handout.

This book contains Business Reality, covering business environment, job hunting and entrepreneurship, enterprise management, human resources, marketing, finance, financing and other aspects, leading readers to fully grasp the relevant knowledge of enterprise operation. The article is interspersed with rich columns and pictures, and introduces the basic business principles in a simple way with real cases of many enterprises and entrepreneurs around the world. Compared with the previous edition, the new edition of Understanding Business has updated and added many new topics about the new development of business, such as the financial crisis, the European debt crisis, the economic development of the BRIC countries, and the commercial application of social media, which has opened up new horizons for readers.

This book helps students understand business in all aspects and plan their careers. It is helpful for entrepreneurs and professional managers to recognize opportunities and risks more clearly and find their own position. Both students who are still studying and business people who have traveled across the ocean can improve their business competitiveness through this book.

Three: From Excellence to Excellence

Author May Collins, translated by Yu Lijun.

CITIC Publishing House, June 5438+065438+ 10, 2009.

This book is another masterpiece of Collins, the author of the super best-selling book "The Foundation is Evergreen", which depicts the grand blueprint for outstanding companies to leapfrog to outstanding companies. It reveals the secret of the company's Excellence, but the company mentioned in the book is excellent from beginning to end.

For those companies with average performance, how can we achieve a leap from Excellence to Excellence? Does an excellent enterprise have a special "excellent temperament"? Is it really difficult to break through the bottleneck of development?

In order to solve this problem, Collins and his research team spent five years reading and systematically sorting out 6,000 articles, recording more than 2,000 pages of interviews, establishing 384 million bytes of computer data, collecting all articles of 28 companies in the past 50 years or even earlier, conducting extensive qualitative and quantitative analysis, and getting an amazing and exciting answer about how to make the company from excellent to excellent.

Collins found that the company from excellent to excellent has nothing to do with whether the industry it is engaged in is in a trend. In fact, even if you are engaged in traditional industries, even if you are unknown at first, you may be excellent. Collins put forward a set of viewpoints, "As long as it is adopted and seriously implemented, almost all companies can greatly improve their operating conditions and may even become excellent companies".

Four: Blue Ocean Strategy

Translated by Han Jin, Mobernie and Jimmy.

The Commercial Press in 2005 1 1.

In order to seek lasting and profitable growth, enterprises often compete with their rivals. They fight for competitive advantage, market share and differentiation.

However, in the current overcrowded industrial market, head-on competition can only make enterprises fall into a bloody "Red Sea", that is, the known market space with fierce competition, and compete with rivals for shrinking profits.

In this Blue Ocean Strategy, the author challenges all the rules of strategic success that you are familiar with. They believe that it will be more and more difficult to create profitable growth in the future if they linger in the competition in the Red Sea.

Through the study of 150 strategic actions that span over 150 years and involve more than 30 industries, the author puts forward that enterprises should create a "blue ocean", that is, a new market space with huge demand, so as to embark on the road of growth. This strategic action, called "value innovation", can create a leap in value for both enterprises and buyers, so that enterprises can completely get rid of competitors and release new demands.

In this book, which subverts traditional strategic thinking, the author shows a set of analytical frameworks and tools that have been proved by practice to successfully create and seize the blue ocean. Through the analysis of many strategic actions in various industries, the author also puts forward six principles for successfully formulating and implementing the blue ocean strategy. These principles tell enterprises how to rebuild the market boundary, pay attention to the whole region, exceed the existing demand, follow a reasonable strategic order, overcome organizational obstacles, and make the implementation of the strategy a part of the strategy.

Five: the long tail theory

Author Anderson May, translated by Joe He.

CITIC Publishing House 2065438+August 2005

In the Internet era, the mass market no longer dominates the world, and the niche market can also call the shots.

In the book The Long Tail Theory, Chris? Anderson explained the essence of the long tail in detail, and pointed out that the future of business and culture does not lie in the head representing "best-selling goods" on the traditional demand curve, but in the fact that the long tail representing "unpopular goods" is often forgotten.

Although we are still fascinated by popular goods, they are not as attractive to consumers as before because the market has been greatly divided. The ratings of prime TV programs have been declining for decades. If it was in the 1970s and 1980s, even the pre-10 program was difficult to access. The emergence of the Internet has given 99% of the goods sales opportunities, and the long tail in the market curve can also become a new profit growth point.

The "long tail theory" is the only way for many enterprises to succeed, especially in the Internet era, Internet enterprises can use it to open up new operating models, and traditional enterprises also need to actively change and avoid subversion.

The long tail theory always stirs up the balance of commercial power. Only those who are good at and make full use of the long tail theory can win the future.