Professional blog marketing

An important difference between online marketing and traditional marketing is that traditional marketing takes advertising as the fulcrum; And network marketing, with service as the fulcrum. Network marketing can be carried out to reflect the commercial value of blogs. Adding the information of the enterprise website to the blog content properly can achieve the purpose of website promotion and improve the actual value of the enterprise website, which is also a very low-cost website promotion method; Blog articles can easily increase the number of links on corporate websites; It can achieve lower cost to study readers' behavior and so on. Generally speaking, the main body of blog marketing is enterprises or individuals. The simple explanation is how enterprises or individuals achieve certain promotion purposes through blogs.

Blog marketing, as a place to comprehensively and objectively display corporate image in the form of a third party, is a brand-new online marketing tool for enterprises: firstly, crisis public relations, corporate culture construction, brand and product research can be realized through this platform, and information can be opened and circulated at the same time, thus achieving better communication between the company and employees and the outside world; In addition, it is no longer limited to the information on enterprise official website, but more real voices from all walks of life are concentrated here, which helps enterprises to better face up to the existing problems and improve and improve themselves in all aspects, and has a high visibility of enterprise publicity platform: there is no way to improve enterprise visibility faster than high visibility; Finally, it is compatible with all online marketing functions of e-commerce and can promote enterprise products and services on a large scale.

Interactive marketing will become a new marketing model and be widely used. With the rapid development of the Internet, interactive marketing has gradually derived more sophisticated, innovative and effective marketing methods. With the participation and interaction of the public, the concepts of corporate blog and businessman blog publicity make consumers easier to understand and remember. In addition, compared with other marketing methods, interactive marketing has the advantages of low capital investment and good effect. Blogging can bring several obvious benefits to enterprises. For example, blogs are very useful for search engines and also helpful for increasing total traffic. Through standard citation, you can easily track the traffic from personal blogs to corporate websites, and you can also use codes in the links of corporate blogs to detect which users have submitted orders or subscribed to services through links. In this way, we can identify the sales performance directly brought by corporate blogs. Enterprises can also use blogs to increase their visibility in specific markets. Simply monitoring the traffic can make a rough judgment, check other people's comments on the blog, and better understand the feedback of their published content. For small businesses and individuals, starting a blog can get immediate and rich returns because they pay attention to hot spots. This is a good niche marketing.