Traditional Culture Encyclopedia - Traditional virtues - How to make some traditional cultures like Beijing Opera more fashionable and popular?
How to make some traditional cultures like Beijing Opera more fashionable and popular?
First of all, let's analyze the difficulties faced by these traditional cultures in today's society. Beijing Opera, Huangmei Opera and Yue Opera are the most traditional cultures in China and one of the most popular cultures in China history. Many people like to go to the opera. These different operas represent it. Different local cultures. In our grandparents' generation, there are still many people who like to listen to these plays. They often turn on the TV and use the remote control to tune the channel to the TV series, listening with relish. But for young people, these dramas are boring compared with movies, TV series and short videos in the new media era, so now many young people don't like these dramas in traditional culture, or they can neither like nor reject them. Therefore, these dramas are gradually ignored by many people, let alone passed down by many people.
If you want people to like traditional drama again. I think, first, it must be combined with the current pop culture. For example, the star effect, which is a kind of propaganda technique, is also a very effective propaganda technique. Let the popular stars in the society speak for what kind of drama, or directly make a drama program and let many stars be actors. I think this kind of program is definitely popular with young people, because they will get to know the drama again by liking a favorite star, which is probably derived from liking a star to liking a certain drama.
Second, change traditional thinking. Don't fix the output platform of traditional drama at any level. Now is the new media era, and drama should not be an old routine, but should be fully blossomed. Repackage, meet all kinds of people on all platforms, push all kinds of dramas to people of all ages through big data, and turn the dramas that were originally only liked by the elderly into personal tailor's new era dramas.
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