Why e-commerce has a small share of the retail market

Compared with e-commerce, the traditional business model has greater advantages in the retail market, such as ease of purchase, short time-consuming, return and exchange convenience instantly, which makes the customers who make sporadic purchases more favorable to the traditional business model.

Because of the special nature of the product supply mode of e-commerce, i.e., the strong dependence on logistics and transportation, in order to compress the transportation cost in the provision of products, e-commerce product sales are more inclined to wholesale in large quantities.