How to promote small programs

First, add keywords to the applet name.

Because the name of the applet is unique, after the name is registered, others cannot use it. The naming of applets should be combined with industry keywords, not too long, and the search ranking of applets is also related to online time and other factors.

Second, offline store promotion

Two-dimensional code is the main means to enter small programs. Generally speaking, the QR code of the applet is promoted offline through posters, leaflets, billboards and elevator advertisements. , or combined with offline marketing activities to attract users to actively scan the code.

Third, the nearby applet search

This is a free exposure method, as long as you click on the nearby applet, the applet will appear within five kilometers, which is not only zero-cost promotion, but also accurate. Adding the geographical location of the applet reasonably and correctly can have good traffic in the early stage.

Fourth, online channel promotion.

1. The official account of WeChat is associated with applets, such as setting the applet entrance in the bottom menu or inserting the applet business card in the article.

2. The new media platform is promoted free of charge, and the publicity content of small programs is inserted into soft texts.