Traditional Culture Encyclopedia - Traditional virtues - Han Songting: How to write the copy of the short-sighted goods script?
Han Songting: How to write the copy of the short-sighted goods script?
A fan friend who makes cosmetics asked me how to write short video script copy with goods. I shared four simple steps, as follows:
1, experience
For example, do you have to realize what the potential customers are like, or are they wrinkled? The skin turned black? Or dry skin? Only when you are aware of his situation can you enter his inner world and produce * * * sounds.
Step 2 clarify the situation
You should use precise and concise language to explain what will happen if you don't pay attention, and make him feel that the situation must change now.
Step 3 recommend products
How to change it? At this time, you can naturally recommend your solution, that is, your product.
Step 4 solve the problem
Finally, you tell him that if you want to solve the problem, you should act immediately and buy your product.
According to the analysis of the above steps, after combing, you can write the following copy:
"Are you beginning to get wrinkles, dark skin, dull, dry and unwell?
If this continues, will it seriously affect your image and make you miss many opportunities? Imagine how much this loss will be.
What is exciting is that we have the latest plant cosmetic XXX, which can help you whiten, replenish water and wrinkle, and it is safe, effective and has no side effects.
Now, if you want to make your skin fair, firm, delicate and shiny, click the link at the bottom of the video and order it now.
The top 300 people enjoy a 10% discount, and the original price will be restored after 24 hours. It's the best deal to order now! "
How about writing a copy in a specific way? Is it attractive? After polishing and optimizing, make a video according to the script copy, which is a short video with goods.
The above sharing is for reference only, and I hope it will inspire you! Pay attention to Han Songting and learn more copy writing methods.
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