Briefly describe how the 4P strategy of traditional marketing has changed under the condition of network marketing.

This change is reflected in the condition of network marketing, and the traditional 4P marketing strategy has been transformed into 4C strategy.

4P Strategy: The traditional marketing strategy is the 4P combination put forward by Professor McCarthy, that is, product, price, channel and promotion. The starting point of this theory is the profit of the enterprise, but it does not put the customer's demand on the same important position as the profit of the enterprise.

4C Strategy: A group of marketing scholars headed by Professor Schultz put forward 4C marketing theory, that is, consumers' wants and needs, costs, convenience and communication. Therefore, the mode of network marketing is based on consumer demand, and the marketing decision (4P) is to realize the maximization of enterprise profits on the premise of meeting 4C requirements, and finally realize the satisfaction of consumer demand and the maximization of enterprise profits. Under this new marketing model, the relationship between enterprises and customers has become very close, even unbreakable, forming a "one-on-one marketing" relationship. This marketing framework is called network integrated marketing, which always embodies the characteristics of customer-oriented and continuous interaction between enterprises and customers.