Construction and management of marketing network

The overall steps of marketing network construction are as follows:

First of all, the top management of the enterprise must formulate the overall strategy of marketing promotion, and determine the strategic objectives and strategic plans.

Second, make clear the marketing objectives of the enterprise. Is it a new product launch? Expand market share? .....

Third, adjust the internal organizational structure of the enterprise, set up a special marketing planning team, and be fully responsible for the construction and promotion of the marketing network.

Fourth, initially draw up a marketing network construction plan. Including the number of marketing executives, market, channels and so on.

Fifth: form rules and regulations. All links, posts, responsibilities, rights and interests related to the plan, as well as various requirements for memorizing reward and punishment conditions, should be clearly stated.

Sixth: coordinate the relationship between various departments within the enterprise. It mainly includes production department, sales department, finance department and other departments.

Advertising mainly includes traditional channels and networks.

Traditional channels mainly include television, newspapers, magazines, brochures and public relations.

The network mainly includes bidding ranking of large-scale websites, online advertisements, friendly links and other methods.