What are the main advantages of written communication?

Newspapers and magazines are printed mass media that convey a great deal of information and opinions to the public through printed words.

Newspapers and magazines are indispensable for advertising. Newspaper as a print medium, is to publish news mainly for the public circulation of regular publications. Magazines are also a print medium, which are printed materials that are published on a regular or irregular basis in books.

(1) Strengths and Weaknesses of Newspapers in Disseminating Information

1. Strengths of Newspapers

(1) Wide Dissemination. Newspaper circulation, reach a wide range of cities, villages, institutions, factories, mines, enterprises, families, and some newspapers are even issued overseas.

(2) rapid dissemination. Newspapers generally have their own distribution network and distribution of objects, and therefore delivered quickly and accurately.

(3) Newsy and highly read. Newspapers can be more fully processed information, so that the content of the report more in-depth and detailed.

(4) The text is expressive. Newspaper layout consists of text, text performance is diverse, can be large or small, can be more simple, graphic, and can be colorful, striking.

(5) easy to save and find. Newspaper information is easy to save and find, basically no reading time limit.

(6) lower dissemination costs.

2. Weaknesses of Newspapers

(1) Short timeliness. Newspapers are extremely newsy, so next-day newspapers are easily discarded, and the communication effect will be greatly reduced.

(2) the dissemination of information is easy to be ignored by readers. Newspapers have a large format, many pages, mixed content, readers are often randomly skipped the content of interest, so the newspaper on the readers to read the mandatory small.

(3) Limited comprehension. Restricted by the literacy level of the readers, and even more unable to produce a communication effect on the illiterate.

(4) Poor color and lack of motion. Newspaper media due to the paper quality and printing, most of the monotonous colors, illustrations and photography is not as beautiful as magazines, not to mention the combination of audio-visual television compared.

(2), the strengths and weaknesses of magazines to disseminate information

1. The advantages of magazines

(1) long timeliness. Magazine reading effective time is longer, can be repeated reading, it is in a considerable period of time has the value of retention, and therefore in a way to expand and deepen the dissemination effect of advertising.

(2) Strong targeting. Each magazine has its own specific readership, the communicator can face a clear target public to develop communication strategies to achieve the "right medicine".

(3) Printing exquisite, strong performance.

2. Weaknesses of magazines

(1) Long publication cycle. Most of the publication cycle of the magazine in more than a month, and therefore the strong advertising information is not suitable for publication in the magazine media.

(2) Small sound. Magazine media can not be like newspapers and television to create a wide range of publicity.

(3) Limited comprehension. Like newspapers, magazines are not as graphic, vivid, intuitive and colloquial as radio and television, especially among readers with a low level of literacy, the effect of communication is constrained.