What are the characteristics of advertising?

Advertising is different from general mass communication and propaganda activities, mainly in:

1, advertising is a communication tool, is the information of a commodity, by the production or operation of this commodity (advertisers) to a group of users and consumers;

2, advertising needs to be paid;

3, advertising for the communication activities is with persuasive

4, advertising is purposeful, planned and continuous;

5, advertising is not only beneficial to the advertiser, but also to the target audience, and it enables users and consumers to get useful information.

Advertising as a means, whether under capitalist conditions or under socialist conditions, has many similarities in its basic functions--dissemination of information, acceleration of circulation, and investment in competition--and is equally subject to the ****same laws of the commodity economy. The life of an advertisement lies in its truthfulness; a dishonest advertisement can never win the public's trust, and is therefore bound to lose its value of existence. The truthfulness of the advertisement requires that the goods and services introduced in the advertisement must be based on facts, honestly and clearly explain the true nature of things, and provide consumers with evidence that can stand up to scrutiny, so as to truly play a role in guiding consumption and promoting production.

Expanded Information:

< p>Through the press, radio, television, film, street signs, windows, printed matter, neon lights and other media or forms, in the Chinese people's **** and the State of the territory of the publication, set up, posting of advertisements. Specifically include:

Publishing advertisements using newspapers, periodicals, books, directories, etc.

Broadcasting advertisements using radio, television, films, videos, slides, etc.

Using buildings or spaces such as streets, squares, airports, stations and wharves to set up advertisements such as street signs, neon signs, electronic display boards, windows, light boxes, walls, etc.

Using theaters Stadium (hall), cultural centers, exhibition halls, hotels, restaurants, amusement parks, shopping malls and other places inside and outside the setting, posting of advertisements;

the use of vehicles, boats, airplanes and other means of transportation to set up, drawing, posting advertisements; (f) through the post office by postal mail of various types of advertising and promotional materials;

the use of gifts of physical objects for advertising;

the use of the network Email, BANNER, etc. for advertising, a kind of database marketing.

Call centers, a type of database marketing

Advertising using text messages (sms), MMS, a type of database marketing.

The use of other media and forms to publish, set up, and post advertisements.

There are still people who use verbal advertising.

Advertising through cellular phone messaging and color messaging services, as well as advertisements such as those posted in mailboxes, have also proliferated recently.

References:

Baidu Wikipedia-advertising