What are the three elements of packaging design?

Three major packaging design elements:

Color, graphics, text

1, color

Color has the greatest influence on people and often has the potential to affect the whole body. Color in packaging design is the most active factor affecting vision, which can promote sales and establish brand image. Compared with graphics, words and other elements, it has more visual impact.

2. Cartography

Painting expression

Features: intuitive and interesting, it is a good means to beautify and sell goods.

The expressive form of figurative graphics

The representation of figurative graphics refers to the realistic and descriptive representation of the images of natural objects and man-made objects, so that people can understand what it expresses at a glance.

Abstract representation

Abstract figure refers to a figure with indirect appeal, which is composed of changes of points, lines and surfaces.

Features: concise and eye-catching, modern, formal and commercial.

The expression of abstract graphics is free and colorful. From the technical point of view, there are artificial abstract graphics, accidental abstract graphics, abstract texture, computer-aided design and so on.

Step 3 talk

Packaging design words include: brand name, product name, explanatory text and advertising language.

Characters occupy a very important position in packaging design and play a role in conveying commodity information.

The function of packaging:

defense function

It is the most basic function of packaging, even if the goods are not damaged by various external forces.

Convenience function

Whether the packaging of goods is convenient for use, carrying, storage and transportation, etc.

Sales function

Beautify commodities, publicize commodities and promote sales. Packaging is a silent commodity salesman.