How to help traditional enterprises to build e-commerce

(a) their own training: traditional enterprises to train their own e-commerce team must first train the team leader, which requires the leader of the character, ability, thinking, character has a better understanding of the same time to give enough time as well as full trust. This is a good choice for companies with long-term plans. Another advantage of training yourself is that the people you train will have a good understanding of the company's philosophy and culture, and will be able to carry out the boss's ideas better in a reasonable work office. The only concern is whether the people trained can lead the team without fear. This is a dilemma for traditional business owners. (ii) external recruitment, which is indeed a shortcut to the formation of e-commerce team, but really can work together to the end, not many. Most in their own team is about to form a successful or in the process of formation will be because of some kind of achievement and break up. This is a problem of trust, personal ability, the problem of thinking. Traditional business owners for the newly recruited e-commerce leader will always express more or less distrust or uneasy. At the same time, they do not give enough time to test, and there are also many constraints in terms of investment. At the same time, the e-commerce team leader complains about the lack of support from the boss. In the end, when the e-commerce team leader refuses to give in because of the project, then the cooperation will come to an end. Here to give some advice: business owners should do not doubt, doubt not used, when the person in charge of the recruitment is not competent, to terminate the cooperation as soon as possible, otherwise the team will fall into the construction of the team, "Recruitment ?ú Firing ?ú Recruitment," this kind of cycle. For team building, no good. The person in charge of the electricity supplier to do as much as possible to communicate with the boss, the use of data to persuade the boss of the input, when the boss feels that the project has doubts and you can not persuade the time to let the sage as early as possible. One does not affect the development of the team show; two does not affect their own development.

Summary: traditional enterprises in the e-commerce need to pay attention to a few points (a) positioning of their own websites need to communicate with the person in charge of website operations on the enterprise's own products, strengths, weaknesses, peers and so on, analyze thoroughly the operation of the overall strategy to position themselves well, not to blindly formulate sales targets (b) looking for a "thousand mile horse" recruitment in the e-commerce ideas, experienced personnel. E-commerce ideas and experienced personnel is not a large enterprise engaged in e-commerce staff is suitable for their own business, each enterprise's culture, products, the actual situation is not the same as the same mode of operation is not necessarily suitable for the enterprise. Selection of e-commerce operators must look at the operator's own interest in the enterprise and the interest of the product have confidence in order to do a good job. Must choose to control the general direction of the operator Website technology, Internet marketing, team building, etc. are one of the criteria. A qualified person in charge of e-commerce in the enterprise's e-commerce side is very important, the "horse" does not necessarily have to be proficient in anything can do the key is to be able to reasonably coordinate the team personnel to the duties of the various positions clearly.