Traditional Culture Encyclopedia - Traditional virtues - What are the **** similarities and differences between marketing and pharmaceutical marketing?
What are the **** similarities and differences between marketing and pharmaceutical marketing?
Similarities: both belong to marketing.
Differences:
1, the scope of marketing is broader, drug marketing refers exclusively to drugs.
Marketing includes pharmaceutical marketing, each production piece, each company needs marketing, pharmaceutical marketing is for the marketing of this piece of medicine.
2, marketing is China's social demand for the first major, but because the drugs are special commodities, it has its own business sales of professional characteristics, there must be a strong basic theory of medicine, but also economics, marketing, management of basic knowledge.
Extended information:
The concepts and definitions of marketing do not have a standardized form like mathematical formulas, but are usually based on the viewer's own understanding and experience. Here are some other common expressions and understandings:
Marketing is a process in which an organization performs productive and profitable activities for the market, Marketing is the art of creating and satisfying customers, Marketing is the delivery of marketed products and services to the right consumers at the right time, at the right place, at the right price, with the right means of communication and promotion.
The first purpose of marketing is to create customers, acquire and maintain customers, to consider how to effectively defeat competitors from a long-term point of view, invincible. Focus on market research, collect and analyze a large amount of information, only in this way can we make the right decision in the environment and market changes have great uncertainty.
Actively pursuing innovation, the extent of which is directly proportional to its effect, and making decisions in the midst of change require its decision-makers to be highly competent, with insight, recognition and decisiveness like an entrepreneur.
Baidu Encyclopedia-Marketing
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