What is commercial promotion?

What is commercial promotion? What does business promotion mean? Commercial promotion is a profit-oriented promotion model.

Commercial promotion, that is, sales with money, is a promotion method adopted by pharmaceutical production enterprises to sell their products for employees of pharmaceutical retail terminals (popularly speaking, sales commission). It also provides illegal cash benefits to customers in return for their business. Its adoption in retail terminals comes from the promotion of hospital doctors by enterprises. Doctors usually get benefits from pharmaceutical companies when prescribing drugs, generally around 10%, and the income of pharmaceutical companies and medical representatives also depends on it.

The specific amount of money and operation mode vary according to the characteristics of pharmaceutical manufacturers, hospitals, retail pharmacies, drug characteristics and even competitive strategies.

What is the situation of commercial promotion? Based on the characteristics of commercial real estate, the author makes a rough analysis of advertising promotion, hoping to attract more attention.

First, the promotion should proceed from the ultimate goal of commercial real estate and serve for investment promotion, sales and operation. The overall goal of commercial real estate is the success of investment promotion, sales and commercial operation. Merchants attract main stores with strong brand effect to ensure that the occupancy rate of merchants reaches about 85%; The minimum completion rate of store sales tasks should reach 30%-50% in one year, and sales should be basically completed within two years; Commercial operations will indirectly or directly bring people, generate profits and maximize profits through publicity and promotion activities.

How to effectively promote the progress of investment promotion, sales and operation is an iron standard to evaluate whether the publicity and promotion work is reasonable and effective.

During the operation of the project, it should be promoted in stages according to the actual progress of the project. And clarify the purpose, investment and strategy of each stage to ensure the smooth progress and continuity between each stage. This can not only avoid blind publicity for the sake of publicity, but also effectively control the expenses generated by promotion and publicity, and rationally allocate budget expenses. Generally speaking, good steel flowers are on the blade, flowers will never be soft, and those that should not be spent will not move.

Two, publicity and promotion, should be clear about the purpose of promotion and audit standards.

Practical rather than beautiful, is the promotion idea of commercial real estate. Of course, on the premise of practicality, it is best to publicize more additional attributes. But many times, advertising promotion pays too much attention to beauty, and activity planning pays too much attention to superficial excitement, which drowns out the theme that should be publicized and loses the predetermined goal. As the product of facing the target group in promotion, it is not wrong to pursue the individuality and aesthetic feeling of advertising pictures and the sensational effect of activities, but it must be determined that when conceiving and making, the planning case and advertising draft should be regarded as an investment behavior that can generate income, and quantitative expected income indicators should be obtained. If it can't produce economic and social benefits, then the advertisement can be judged invalid.

Third, in publicity and promotion, we should also be marketers, not blunt promoters.

Baidu's commercial promotion means that you can hang your products or contact information on Baidu to let more people see your products?

I want to do business promotion? Who will promote what I can learn? I have studied on Baidu myself, and I can find excellent Fangfang to study. Baidu can have her. I learned it there. If I find someone else, the cost is high, and whether others do it or not is still the same thing.

Is the commercial promotion on Baidu credible? There's nothing incredible about it. Promotion and natural ranking are just a bidding ranking and a natural ranking, and the selection methods are different. Commercial promotion and natural ranking are both promotional products. Baidu is an advertising platform. What you need to know is that you'd better go to official website to see if it's what you need. The first one is not the best. Let's just say his advertisement is better.

Can I buy a watch for commercial promotion? It's basically fake.

How to set the promotion period of Baidu's commercial promotion bidding? You put the mouse on it, and it will show several points. As long as you choose 14 to 18, you should be optimistic about the day of the week. The manual management in baidu promotion is complicated, so it is convenient and quick to try the intelligent bidding software.