Traditional Culture Encyclopedia - Traditional virtues - What are the paper media?
What are the paper media?
Paper media are
1, newspaper: refers to the publication of news and current affairs commentaries on a regular basis to the public circulation of printed publications. Is an important carrier of mass communication, with the function of reflecting and guiding social opinion.
2, books: refers to bound books and text, in a narrow understanding of the collection of paper with text and images. In the broader sense, books are all media for disseminating information.
3, magazines: a fixed title, with a period, volume, number or year, month for the order, regular or irregular continuous publication of printed materials. It is based on certain editorial guidelines, the works of many authors will be published in a collection of books, published regularly, also known as periodicals.
4, mail advertising: is a way to distribute advertising. Enterprises will be the company's product advertising through the post office to the consumer's home, generally accompanied by coupons. Consumers are interested, can hold the coupon to a nearby store to buy the product at a discounted price. This is a popular form of advertising in Western societies.
Somewhat of the paper media
Paper media has the advantage of strong authority and credibility, paper media as the first media, audience coverage, text advantage is very strong. The depth of the paper media is very strong, the paper media reading convenience is very strong, it is easier to seize the reader's free time.
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