Laba Festival, how to do brand advertising copy?

Laba Festival, a traditional festival in China, means that the year is coming. So, how do brands take advantage of Laba Festival?

Today, I selected five brands of advertising copy for you. We can see how these brands do advertising copy, and maybe we can find new ideas from them.

1, durex

Doby first, then porridge. Durex makes rational use of Laba porridge, the raw material of Laba festival elements, and combines the characteristics of its own products to put the raw material of Laba porridge into TT shape, plus the connotation of "teasing first, then drinking porridge", which reveals the tonality of its own brand everywhere.

2. Seven wolves

Laba Festival, looking forward to the New Year, early league members. Spring Festival after Laba, wear seven horses to keep warm.

This copy is actually relatively simple, but it also reflects the characteristics of "warmth" of its own brand, which is a selling point.

3. Little yellow car

"Pull" easily, warm a bowl of porridge, ride all the way easily, and have a happy Laba Festival!

In a few words, a bowl of Laba porridge, a person riding a small yellow car, as always, the "yellow" tone, formed a small yellow car Laba Festival's characteristic advertising copy.

4. Cha Cha

Babel nuts taste good in Cha Cha.

Since we have all eaten, we might as well eat together. Qiaqia, as an advertising copywriter, rationally uses the homonym of "qiaqia" to convey the information of his own brand.

5. Ginger

No matter how far away from home, a bowl of porridge can arouse the warmth of home.

Jiang is as enthusiastic as ever.

Well, seeing here, you should know how to write the copy of Laba Festival. The main thing is to find the elements related to Laba Festival, such as Laba porridge, Chinese New Year, home, warmth and other related information, and then freely combine with the selling points of your own brand to become a good copy.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).