What influence does internet plus have on enterprises?

"internet plus" is an upward extension of traditional industries. At this time, it is no longer a hostile base of the past two forces, but more of an alliance-the most important thing is that when the two genes of the traditional industry and the Internet industry blend, enterprises have to evolve. This evolution is called "Internet-based" transformation.

After the promotion of "internet plus" in traditional industries, it will not necessarily become a light bird, full of agility and adaptability. As Google said: Most enterprises today, huge, bureaucratic and slow institutions, aim at minimizing risks, not maximizing freedom and speed.

It is precisely the transformation of "internet plus" and the Internet that requires freedom and speed maximization. With the sudden change of environment in the era of mobile Internet, enterprises need to become an ecological rather than mechanical new organization through natural selection to evolve. The essence of this evolution is not top-down, from the inside out, but often comes from the great power of borders and cross-borders.

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Things are far from being as simple as the "tools" we imagined-even if we have a thorough understanding of Internet thinking, a clearer concept of "internet plus" and a better industrial policy, even if the super Internet ideological weapon is in hand, there is no enterprise evolution-strategic adjustment and management optimization based on "internet plus" and no transformation, all these are just slogans and castles in the air.

Moreover, the influence of mobile Internet and "internet plus" is not only on the thinking level, but also on the strategic level, but also on a series of reconstruction of traditional enterprises' ideas, culture, organization, architecture, products, innovation, management and marketing.

We opened our eyes and saw that in just a few years, some large enterprises and brands that had accumulated for decades or even hundreds of years missed the opportunity of commercial revolution in the blink of an eye, and their light was dim until they disappeared.