Why is it challenging to *** enjoy media in the network

Opportunity: 1. There are media everywhere Self-media, traditional media competition is very strong, the source of information is more complete and wider, the cost of obtaining information is lower. Audiences are becoming watchdogs. 2. Information exchange is a two-way public can interact with the uploading and downloading of multi-directional communication is more convenient . 3. All can create public number can publish information, can use jittery voice use of microblogging and other media to create self-media, but also gave birth to a variety of v net red, this era everyone can use the information to make money, is no longer the patent of the traditional media, but rather the traditional media market cake almost squeezed out. 4. Prompted by the innovation. The development of the Internet and big data, prompting the transformation and innovation of the media, prompting the presentation, input and output need to be more rapid dissemination, faster grasp of public opinion dynamics, but also prompted to use more receptive and newer and more interesting and direct way of expression and dissemination.5. Bring more economic benefits. Information is not just information, but with a variety of economic chains, real estate, agricultural sales ... the construction of integrated media means the need for multimedia development.

Challenges: 1. Uneven media, uneven quality of practitioners, lack of management system, disordered management. 2. Public opinion is not well controlled and cannot be correctly guided. The rapid spread of information is accompanied by the fact that public opinion is easily misled and manipulated, and the truth may be covered up.3. Bringing more challenges to the survival of the traditional media.4. Serious fragmentation of information. Fewer original articles with nutrition and depth.5. The manipulation and pushing of big data make people lose the space for self-selection, and the information they get is one-sided or narrow, leading to incomplete cognition.6. Heavier economic interests, higher costs of competitive inputs, and fierce competition.7. Higher requirements for platforms and technology. (Just based on what they have seen and heard, if from a professional point of view need more cases of argumentation)