How to use Internet technology to improve food quality and safety

The following answer, reproduced on the Internet, I hope to be able to help you!

I, Internet thinking and its main connotation

What is "Internet thinking"? At present, there is no authoritative explanation. Synthesize the existing literature, the author has carried out a comprehensive analysis of thinking.

(A) the expression of Internet thinking

Baidu founder Robin Li proposed that "the Internet industry's biggest opportunity is to play its own network advantages, technological advantages, management advantages, etc., to enhance and transform the traditional industries offline, change the pace of development of the original industry, the establishment of new rules of the game". In addition, some people think that Internet thinking is openness, equality and fairness; others think that it is subversion, cross-border, mix and match and innovation; some think that it is labeling, minimalist thinking, pain point, blowing up point thinking, iterative thinking, big data thinking, cross-border thinking, platform thinking, subversion thinking, integration thinking, NO.1 thinking. Overall, the existing expression is stuck in the business perspective of observation and understanding, not from the level of thought to grasp, just as a means and tools.

(B) the definition of Internet thinking

Thinking is the attribute, ability and process of logical deduction with the mind, but also the process of the brain to reflect the objective reality in a dynamic way. The Internet has transformed the productive forces and mode of production, thus also changing people's way of thinking to form Internet thinking. Therefore, in summary, Internet thinking refers to the use of (mobile) Internet, big data, cloud computing and other Internet technologies and their application characteristics, to help people and people, people and society, people and information, as well as things and things to form a better ecosystem between the laws and methods, which will be updated with the Internet technology and iterative, and constantly changing, expanding, deepening its connotation and extension.

(C) the connotation of Internet thinking

Internet thinking, technically speaking, is a data-driven wisdom thinking, with the help of big data analysis, you can penetrate the fog, straight to the realm of clarity; from the social point of view, it is a decentralized organic connection between the small world of network relations, also known as the open ecological circle relationship, such as the WeChat circle relationship; from the point of view of production and management mode It is low-cost differentiation thinking, the unification of extreme differentiation (leading to high quality and high value-added) and extreme low cost. Zhang Ruimin, chairman of the board of directors of Haier Group, believes that the biggest difference between Internet thinking and traditional thinking: one is zero distance, and the other is networking. From zero distance can be derived from the concept of timely, transparent, participation, etc., from the networked can be derived from the concept of platform, integration, cross-border, etc..

Two, the Internet thinking fits the concept of governance

From the conceptual level of analysis, Internet thinking and governance concepts in many ways fit well, specifically in the following aspects.

(a) emphasize the participation of multiple subjects

Governance emphasizes the subject of pluralism, in addition to the government, including business organizations, social organizations and residents of self-governing organizations and other social parties, governance is not only top-down management, but also more emphasis on the equal participation of multiple subjects. Internet thinking advocates the concept of open ecosystem, but also emphasizes the diversity of related subjects in order to *** the same value through participation and cooperation to form an organic whole.

(2) Emphasizing timely and effective response

Governance requires that public ****managers and governing bodies should regularly and proactively solicit opinions, explain policies, and answer questions from citizens, and that they must make timely and effective responses to citizens' requests. The Internet realizes a seamless link between the governing body and the public, laying a solid technological foundation for rapid access to public opinion and response to it.

(3) Emphasizing Openness and Public Transparency

Governance requires the openness and transparency of government information. Citizens and the society have the right to obtain information on public **** management, such as legislative activities, policy making, legal provisions, administrative budgets, and public **** expenditures, so as to realize the implementation of effective supervision of the public **** management process. The Internet completely destroys the monopoly of traditional media, provides the possibility for citizens to directly express their personal wishes and participate in political and social affairs, and objectively promotes the openness and transparency of government.

Third, the Internet thinking food safety governance

Food safety is a major social issue, political issues, livelihood issues, is a globally recognized governance problems. Internet thinking is highly compatible with the concept of governance, and will certainly have a great deal to do in improving food safety governance.

(I) Improve the science publicity and education platform

Construct a comprehensive platform for food safety science popularization and publicity and education with "new media as the mainstay and traditional media as a supplement". Strengthen the construction of science and education columns on the portal, focusing on the use of cartoons, videos and other vivid forms of expression. Improve the existing microblogging platform, expand its "popular science propaganda, information dissemination, public opinion acceptance" function, enrich the relevant content, play a good microblogging information dissemination function. Accelerate the opening of the Sichuan Food Safety Governance WeChat public subscription number, making full use of voice, micro-video, animation and other forms of popular science propaganda. Develop the Sichuan Food Safety Encyclopedia APP software, forming a number of functions such as "guiding consumption, releasing information, and publicizing science and education". Continue to play a good "cell phone newspaper", cell phone text messaging, the role of traditional media education, to achieve full coverage of education.

(B) smooth expression of public opinion complaint channels

In Sichuan Province, on the basis of food and drug 12331 complaint and reporting system, the construction of "Sichuan Food Safety" public opinion platform, the construction of an independent complaint and reporting website system, the development of the corresponding APP software, the establishment of a provincial, municipal, county and township levels covering the report Acceptance, rapid processing, timely feedback, reward fulfillment rapid response system, with public opinion collection, feedback function. Through this platform, the use of information technology to mobilize consumers, business employees and other third-party forces to achieve *** with the supervision. At the same time, through the platform, a wide range of public opinion collection, cohesion of the people's wisdom, to achieve interaction with the people.

(C) Construction of risk warning and response platform

Take full advantage of big data, cloud computing, Internet of Things and mobile Internet to build a food safety risk warning system of prior prevention, control and rescue afterwards. Establishment of network public opinion analysis system, through public opinion to grasp public opinion in a timely manner, timely control of emergent food safety public **** events; the establishment of food risk monitoring data timely analysis system, timely capture the risk of the first signs of early elimination of hidden security risks; the establishment of food production and operation of the enterprise quality sampling and analysis of big data platform, the links, the product quality of various categories of products in the right time to analyze, grasp, through the identification of risk, timely adjustment of regulatory Focus; the establishment of the province's complaints and reports of big data analysis platform, early control from the reported data and timely elimination of food safety risks.

(D) build the whole process of traceability system

Food safety traceability system is recognized in Europe and the United States to strengthen food safety supervision of advanced technology. In accordance with the "government-led, corporate responsibility, convenient traceability, brand demonstration," the idea of establishing a "traceable, traceable, traceable, regulatory basis, accountability," the traceability system. Government level, focusing on the introduction of food quality and safety traceability system management approach to build the province's unified food safety traceability platform, the development of appropriate local standards, to guide enterprises to carry out food safety traceability construction; in particular, we should focus on encouraging the construction of dairy products, infant formula milk powder, white wine, meat and meat products, edible oils and other food production and operation of bulk electronic traceability system.

(E) Establishment of social credit evaluation mechanism

The construction of integrity system has been a hot and difficult issue in today's society. From the perspective of Internet thinking, we can learn from the experience of Taobao and Dianping.com to establish a food safety integrity evaluation system by introducing social evaluation. For example: it can be considered through the establishment of a comprehensive integrity evaluation system, the evaluation data of the popular Dianping network, various types of catering group-buying network, Taobao, Jingdong, Dangdang and other network platforms and the government's food safety sampling data, administrative penalties, data on food safety accidents and other elements of the integration of the establishment of a semi-official, semi-private credit evaluation system, the formation of a multi-party participation in the self-governance of the system.